The global sports nutrition market is poised for remarkable expansion, with its value projected to grow from USD 27,315.4 million in 2025 to USD 60,630.6 million by 2035, registering a CAGR of 8.3% during the forecast period. The surge in demand is primarily fueled by increased awareness of health and wellness, rising participation in fitness activities, and a growing consumer base that prioritizes performance, endurance, and recovery.
A clear shift toward healthier, more active lifestyles—especially among millennials and Gen Z—is accelerating the uptake of sports nutrition products. These include protein powders, energy bars, pre-workout blends, and hydration-focused beverages. Additionally, the market is witnessing an expanded customer demographic beyond athletes and bodybuilders to include recreational gym-goers, sports enthusiasts, and even older adults seeking to maintain physical vitality. The rising demand for clean-label, plant-based, and functional protein formulations has also catalyzed innovation across the sector.
Request Your Sample Now! https://www.futuremarketinsights.com/reports/sample/rep-gb-12060
Key Takeaways
- The sports nutrition market will grow at a CAGR of 8.3% from 2025 to 2035.
- Evolving fitness habits, protein supplementation, and demand for convenience are driving sales.
- Brands are increasingly targeting the mass market beyond elite athletes.
- Asia-Pacific and Australia are among the fastest-growing regions, with emerging economies adopting Western fitness culture.
Market Dynamics
Drivers:
- Growing health consciousness and fitness engagement across all age groups.
- Widespread availability of sports nutrition products through e-commerce and retail channels.
- Surge in demand for plant-based and clean-label supplements.
- Rising disposable income and increased spending on personal well-being.
Challenges:
- Regulatory barriers and varied ingredient approval processes across regions.
- Misconceptions about supplement side effects and product authenticity.
- High competition and product saturation in mature markets.
Opportunities:
- Personalized nutrition and digital fitness platforms opening new distribution channels.
- Sports nutrition brands collaborating with influencers and athletes to drive product visibility.
- Innovation in flavor, format (gummies, RTDs), and functional benefits (gut health, immunity, etc.).
Recent Developments in the Market
- Nestlé Health Science expanded its sports nutrition portfolio by acquiring several plant-based protein brands to meet clean-label demand.
- Myprotein introduced a personalized supplement plan based on consumers’ fitness goals and body composition analysis.
- PepsiCo’s Gatorade launched an expanded hydration line, including zero-sugar and enhanced electrolyte beverages to support endurance athletes.
- Startups are disrupting the market with eco-conscious packaging, sustainable protein sources like algae, and AI-driven supplement recommendations.
Country-wise Market Analysis (CAGR: 2025–2035)
United States (6.6%)
The U.S. remains the global leader in sports nutrition consumption. With high gym memberships, fitness tech adoption, and a health-conscious population, brands are innovating rapidly in delivery formats and targeting casual exercisers and aging athletes.
China (5.3%)
China’s growing middle-class population, westernization of fitness culture, and expansion of gym chains are contributing to a surge in protein and energy supplement demand. E-commerce giants like JD.com and Tmall are key distribution platforms.
Australia (13.1%)
Australia leads with the highest CAGR, driven by an extremely active population, strong regulatory frameworks, and a robust demand for clean-label and plant-based products. The market benefits from high per-capita fitness spending.
Competitive Analysis
The market is highly fragmented with a mix of global giants and emerging players. Companies are prioritizing innovation in functional ingredients, sustainable sourcing, and product personalization.
Leading Manufacturers
- PepsiCo Inc.
- Glanbia plc
- Abbott Nutrition
- Danone SA
- Clif Bar & Company
- The Coca-Cola Company
- Musclepharm Corporation
- Hormel Foods Corporation
- Meiji Holdings Co., Ltd.
- Otsuka Pharmaceutical Co., Ltd.
- Nestle S.A.
Purchase the Complete Market Report Today: https://www.futuremarketinsights.com/checkout/12060
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
