The global raising agents market was valued at USD 29,288.3 million in 2019, growing at a CAGR of 2.8% from 2019 to 2023 to reach USD 33,874.2 million in 2024. Forecasts for 2024-2034 predict a 3.4% CAGR, pushing the market to USD 47,323.2 million by 2034.
This market is vital to the food and baking industries, encompassing products like baking powder, baking soda, cream of tartar, and emerging natural leavening agents. These products play a key role in delivering desired texture and rise in baked goods and processed foods.
While dominated by baking powder and soda, the industry is increasingly embracing clean-label trends, driving the development of sustainable formulations. Additionally, technological advancements, such as automation and data analytics, are revolutionizing efficiency, quality control, and supply chain traceability. The rapid evolution of the food and beverage sector continues to shape the growth and innovation of the raising agents market.
The raising agents market forms an integral part of the food and baking industries, encompassing products such as baking powder, baking soda, cream of tartar, and innovative organic alternatives. These products are vital in delivering the desired rise, texture, and quality to baked goods and processed foods.
Driving Forces Behind Market Growth
1. Innovations in Raising Agents
Manufacturers are introducing advanced formulations, catering to evolving consumer preferences. Products like low-sodium, gluten-free, and organic raising agents are gaining traction among health-conscious and environmentally aware consumers.
2. Clean-Label and Organic Trends
The shift toward natural and clean-label products has prompted companies to explore sustainable formulations, including non-GMO and organic baking powders. These products align with consumer demands for transparency and sustainability.
3. Technological Advancements
Automation, data analytics, and quality management systems are enhancing operational efficiency and product traceability, supporting growth across the supply chain.
4. Regional and Customized Solutions
Producers are leveraging regional expertise and offering tailored products for niche markets, such as customized baking mixes for small-scale users or specialty segments.
Key Industry Highlights
1. Dominance of Bakery Applications
The bakery sector continues to lead in raising agent usage, owing to the widespread consumption of bread, cakes, and pastries. Specialized raising agents are being developed to cater to diverse baking needs in this competitive market.
2. Rise of Organic Agents
The organic raising agents segment is poised for rapid growth, with a forecasted CAGR of 4.0%, capturing a market share of 21% by 2034.
3. Offline Retail Dominance
Consumers prefer purchasing raising agents in physical stores to inspect product quality. The offline retail segment is projected to achieve a market value of USD 17,036.3 million by 2034, with a CAGR of 3.7%.
“The raising agents market is poised for steady growth, driven by evolving consumer preferences for healthy, clean-label products and innovations in functional ingredients. With a projected 3.4% CAGR from 2024 to 2034, expanding applications in baked goods and ready meals will sustain demand, while advancements in eco-friendly solutions will shape future opportunities,” – says Nandini Roy Choudhury, Client Partner at Future Market Insights.
Country-wise Insights
Rising Demand for Baking Products Fuels Industry Growth in the USA
The USA stands as the leading market for the global raising agents industry, driven by its well-established baking and food processing sectors. The American consumer’s consistent preference for baked goods such as assorted breads and desserts has significantly increased the demand for high-quality raising agents that deliver efficient results.
In response to this growing demand, manufacturers in the USA are innovating with improved formulas and new product variations to align with the expanding baking industry. The USA’s rising agents market is forecasted to grow at a CAGR of 3.1% during the assessment period, with sales expected to reach USD 13,250.5 million, capturing 28% of the global market share.
Advanced Food Processing and Organic Trends Boosting Germany’s Market
Germany plays a pivotal role in the global raising agents market, supported by its advanced food manufacturing sector and health-conscious consumer base. The growing preference for high-quality baked goods and the increasing adoption of organic and natural ingredients have elevated demand within the country.
Manufacturers are focusing on developing innovative raising agents to meet the evolving needs of Germany’s food processing industry, leveraging advanced production technologies. These trends are projected to drive the market value to USD 4,732.3 million by 2034, with the demand for raising agents growing at a CAGR of 2.9% and capturing 10% of the global market share during the forecast period (2024–2034).
China’s Online Retail Surge and Economic Growth Power Market Expansion
China’s rapid economic growth, urbanization, and rising middle-class population have propelled the country’s share in the global raising agents market. Changing lifestyles and the rise of e-commerce as a dominant sales channel have spurred an increase in the consumption of baked and processed foods.
Manufacturers are customizing products to suit local preferences and leveraging online platforms to expand their reach. These strategies are expected to contribute to a robust CAGR of 4.2% during the forecast period, with China’s market value projected to hit USD 9,937.9 million by 2034, capturing 21% of the global market share.
|
Countries |
CAGR 2024 to 2034 | |
| USA | 3.1% | |
| UK | 2.7% | |
| Germany | 2.9% | |
| Japan | 3.5% | |
| China | 4.2% | |
Competition Outlook
The global Raising agents industry is set to become an increasingly competitive space in the next few years. With key market players engaging in product innovations and expansion, mergers and acquisitions are expected to be a strategy that companies will employ to improve their market share and competitiveness.
Such manufacturers are likely to seek the development of new and improved formulations of baking powder, baking soda and other Raising agents to meet the changing consumer demands for better and more eco-friendly options.
Also, due to technological advancements and research collaborations, other industry stakeholders are forming strategic alliances with researchers and technology firms in a bid to improve the technology and science which can increase the performance and functionality of all Raising agents. Their ability to optimize production processes and reduce costs, while minimizing adverse environmental impact can be beneficial to the stakeholders.
- A prominent baking powder brand, Clabber Girl, expanded its idea further by producing a more targeted line of pure non-GMO organic baking powders in 2022.
- In 2021, Cholula Hot Sauce, best known for hot sauce on a baking soda base, was acquired by spice and seasoning manufacturer McCormick & Company.
- In 2021, Bob’s Red Mill, an American whole grain and specialty flour supplier, rolled out a new range of plant-based mixes for baking with leavening ingredients including sodium bicarbonate and tartar cream.
Access the Full Report Raising Agents Market Trends and Projections Now! https://www.futuremarketinsights.com/reports/raising-agents-market
Leading Companies
- Clabber Girl Corporation
- Rumford
- Calumet Baking Powder
- Arm & Hammer
- Bob’s Red Mill
- Frontier Co-op
- Hain Celestial Group
- Argo
- Featherweight
- Ener-G Foods
- Hoosier Hill Farm
- Spice World
- Spicely Organics
- Starwest Botanicals
- Wholesome Sweeteners
- Others
Key Segments of Raising Agents Report
By Product Type:
As per Product Type, the industry has been categorized into Baking Powder, Baking Soda, Cream of Tartar, Organic Agents and Others.
By Application:
As per the Application, the industry has been categorized into Bakery Products, Confectionery Products, Biscuits and Crackers, Packaged Food Products, Fried Food Products and Other Food Products.
By Sales Channel:
As per Sales Channel, the industry has been categorized into Direct Sales & Wholesalers, Modern Grocery Retailers, Independent Grocery Retailer and Non-Store Retailers.
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific and Middle East & Africa.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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