Wrap Around Label Films Market Anticipated 5.9% CAGR by 2031: FMI’s Research Report

The global wrap around label films market is projected to register a robust Compound Annual Growth Rate (CAGR) of approximately 5.9% throughout the forecast period.

Anticipating significant growth in 2021, with annual revenues experiencing a notable increase of 5.4%, the wrap around label films market is forecasted to nearly double its profit margin between 2021 and 2031, according to a new forecast by FMI. The primary driver behind the escalating demand for wrap around label films is their capacity to enhance visual appearance, thereby creating brand value and delivering distinctive features to specific products.

Wrap around label films (WAL) play a pivotal role in differentiating products based on visual factors, contributing significantly to the packaging industry. The utilization of wrap around label films is instrumental in creating brand value, endowing products with distinctive features, and amplifying their point-of-sale impact. This underscores the growing importance of wrap around label films in the packaging landscape.

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Wrap Around Label Films Market Growth

Wrap around label films play a crucial role for brand owners seeking distinctive packaging solutions for their products. The market is primarily propelled by the imperative need for sustainable packaging, facilitating the unique identification of premium products and setting them apart from others in the market.

The escalating concerns surrounding resource degradation and environmental protection have significantly contributed to the surge in demand for biodegradable wrap around label films. The rapid expansion of the Fast-Moving Consumer Goods (FMCG) sector is expected to be a key driver, leading to a substantial increase in demand for wrap around label films during the forecast period. These factors collectively contribute to the anticipated acceleration of the wrap around label films market, aligning with the growing emphasis on sustainable and distinguishable packaging in the industry.

Wrap Around Label Films Market Drivers:

1. Brand Differentiation: Wrap around label films play a pivotal role in helping brand owners differentiate their products in the market. The visual appeal and branding capabilities of these films contribute to effective product identification and recognition.
2. Sustainable Packaging: The increasing demand for sustainable packaging solutions is a significant driver for the wrap around label films market. Brands are seeking eco-friendly options, and biodegradable wrap around label films are gaining traction as part of sustainable packaging initiatives.
3. Unique Identification: Brand owners utilize wrap around label films to provide unique identification to their products, enhancing their visibility and standing out on the shelves. This factor is crucial in competitive markets with a plethora of similar products.
4. Rise in FMCG Sector: The Fast-Moving Consumer Goods (FMCG) sector’s growth is a major driver for the wrap around label films market. As consumer goods move rapidly through the supply chain, the demand for effective and eye-catching packaging solutions, such as wrap around label films, increases.
5. Market Acceleration: The factors of brand differentiation, sustainable packaging, unique identification, and the rise in the FMCG sector collectively contribute to the acceleration of the wrap around label films market. This market acceleration is driven by the dynamic needs and preferences of both brands and consumers.

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Wrap Around Label Films Market Restraints:

1. Cost Considerations: The production and utilization of wrap around label films may involve certain costs, impacting their adoption, especially in cost-sensitive markets. Brands may weigh the cost implications against the benefits of using these films.
2. Technological Challenges: Incorporating advanced printing and labeling technologies in wrap around label films may pose technological challenges. Overcoming these challenges to enhance the efficiency and capabilities of these films is essential for market growth.
3. Regulatory Compliance: Adherence to regulatory standards and compliance with labeling regulations can pose challenges for wrap around label films. Ensuring that these films meet all necessary standards is crucial for market acceptance.
4. Limited Biodegradability Options: While there is a demand for sustainable packaging, the availability of truly biodegradable options in wrap around label films may be limited. This constraint could be a concern for brands aiming for complete eco-friendly solutions.

Competitive Landscape

Global Players: –

• Mondi Group plc
• Irplast S.p.A.
• Invico S.A.
• Bischof + Klein France SAS
• SELENA S.p.A.
• HERMA GmbH
• Avery Dennison Corp.
• Dunmore Corp.
• Renolit SE
• POLI-FILM SA
• Accrued Plastic Ltd.
• Manucor S.p.A. and others

APAC Players: –

• Cosmo Films Ltd.
• Jindal Poly Films Ltd.
• DuPont Teijin Films
• Tilak Polypack Pvt. Ltd.
• Ameet Metaplast Pvt. Ltd.
• China Policy Printing Co. Ltd.
• Zhangjiagang Borun Machinery Co. Ltd.
• Innovia Films and others.

Key Segments of Wrap Around Label Films Market Covered in the Report

By Material Used:

• Polyethylene (PE)
• Polyethylene Terephthalate (PET)
• Polypropylene (PP)
  • Biaxial Oriented Polypropylene (BOPP)
  • Cast Propylene (CPP)
• Others (Glass, Papers, etc.)

By Film Type:

• Coated
• Uncoated
• Squeezable

By Appearance:

• Metallic
• Gloss
• Clear
• White

By Printing:

• Flexographic
• Digital

By End-use Industries:

• Food & Beverages
• Homecare
• Pharmaceuticals
• Personal care & Cosmetics
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• The Middle East and Africa
• Oceania

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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