The global anti-counterfeit packaging market is poised for remarkable growth, projected to achieve a substantial double-digit Compound Annual Growth Rate (CAGR) of 11.9%, culminating in a market value of US$ 422.8 billion. This impressive trajectory can be attributed to several key factors driving the market’s expansion.
Pharmaceutical companies worldwide are spearheading the adoption of anti-counterfeit packaging, contributing significantly to the market’s robust growth. Concurrently, a heightened consumer awareness regarding the detrimental consequences of counterfeit products is fueling demand for enhanced security measures, spurring the market’s momentum. Technological advancements aimed at creating highly secure packaging solutions across various industries are anticipated to further amplify market growth during the forecast period.
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Despite the setback induced by the COVID-19 pandemic on anti-counterfeit packaging sales, the crisis concurrently instigated a surge in demand for secure packaging solutions. Leading manufacturers’ concerted efforts to curtail losses incurred through counterfeit production are poised to bolster the industry’s expansion. This growth trajectory is especially prominent in the fast-moving consumer goods (FMCG) sector, where product authentication techniques are becoming increasingly vital.
The demand for anti-counterfeit packaging products is being propelled by stringent regulations aimed at eradicating the production of counterfeit goods. Simultaneously, proactive measures by governments, particularly in Europe and North America, to mitigate the threat of counterfeit products are also playing a pivotal role in shaping the industry’s evolution.
The use of modern RFID technology in document tracking and event ticketing has not only aided in the security of private data, but has also aided in the detection of counterfeiting on the event site. In comparison to industrialised countries, counterfeiting is more widespread in poor countries. The high cost of authenticating papers and event tickets, on the other hand, has a significant impact on market growth. The two primary obstacles in this sector right now are excessive production and fragmented control over document supplies.
Geographically, the report is segmented into North America, Europe, Asia Pacific, and LAMEA. North America anti-counterfeit technology market holds major share closely followed by Europe. Higher adoption rate of authentication technologies, active intervention from government authorities are largely responsible for the growth of the North America anti-counterfeit packaging market. The Asia-pacific region, is anticipated to witness fastest growth during the forecast period. This is due to growing awareness of authenticated products across manufacturers and a decrease in the cost of tracing anti-counterfeit technologies
Key players profiled in this report are Graphic Security Systems, Corp., Alpvision, Giesecke & Devrient (G&D), Prooftag (Novatec SA), IAI industrial systems, and U-NICA Group. and Sicapa.
KEY BENEFITS
- The report highlights the market intellect along with the current trends and revenue for the period 2014- 2020
- This report highlights the key development strategies adopted by top companies in the market
Evaluation of key market drivers and restraints for the anti-counterfeit packaging market segments are highlighted - Trends in packaging technology are explained along with key market intelligence on packaging trends
SWOT analysis enables to study the internal environment of the leading companies for strategy formulation - Porter’s Five Forces analysis examines the competitive structure of the global anti-counterfeit technologies market and would assist in decisions making
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Market Segmentation :
On the basis of the type
- Tamper Evidence
- Mass Encoding
- RFID
- Hologram
- Forensic Markers
Based on the application/end users
- Food & Beverage
- Automotive
- Luxury goods
- Pharmaceuticals
- Electrical & Electronics
The segments are prepared after a thorough examination of vertical and horizontal integration. The growth mapping process requires segmentation analysis because it helps providers to design strategies and maintain market demand-supply balance by monitoring demand.
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10 years.
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