Content creation app platforms account for the leading share of creation apps demand by product, and demand is expected to grow at the fastest pace through 2032. The content creation market is expected to escalate at a CAGR of 12.2% from US$ 14.9 Billion in 2022 to US$ 47.2 Billion through 2032 because of:
- Content creation tools and services are important for creating and selecting content that meets the needs of businesses. As businesses focus on devising and implementing digital strategies to attract potential clients, content creation tools and services are becoming increasingly important, this then is the growing demand for content creation.
- White papers, blog posts, e-newsletters, case studies and other types of content, such as white papers and blog posts, help to target relevant audiences. B2B communication is becoming increasingly dependent on digital content because of increased online traffic and the proliferation of internet services, thereby affecting the sales of the content creation market. Business owners are adopting digital content creation tools and services to take advantage of the increased online traffic and implementing digital marketing strategies.
- In the last couple of years, the digital content creation market has grown significantly. A COVID-19 pandemic expected to harmonize the market globally is expected to drive the content creation market.
- Almost all operations are now conducted remotely, and the use of digital content creation tools and services has enabled organizations to continually implement digital strategies.
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According to market research firm Transparency Market Research, global digital content creation market is segmented into tools and services. Based on components, it is divided into content formats, deployment types, enterprise sizes, end-use industries, and geographies. Based on the content format, the digital content creation market is segmented into textual, graphical, video, audio, and others.
The digital content creation tools can be categorized into content authoring, content transformation, content publishing, and others; the digital content creation services can be categorized into professional services and managed services.
Global demand for content creation is surging; content creation market to grow at a CAGR of 13.1% through 2032. Social media content creator market will be driven by:
- Depending on deployment type, the global content creation market is segmented into on-premises and cloud.
- Among enterprises, large enterprises and small & medium enterprises account for the growth of majority of the global content creation market.
- Markets for global content creation are segmented by end-use industry into the hospitality, retail, automotive, travel & tourism, healthcare, pharmaceuticals, media & entertainment, and government sectors.
- Geographically, the global digital content creation market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
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A number of prominent players are active in the global digital content creation market, such as Acrolinx GmbH, Activision Blizzard, Inc., Adobe, Apple Inc., Aptara Inc., Avid Technology, Inc., Comcast, Corel Corporation, and Integra Software Services Pvt., Magic Software Enterprises, MarketMuse Inc., Microsoft Corporation, Quark Software Inc., and Trivantis.
- With the decline in cost of digital content creation, increasing internet penetration, development of smartphones and tablets, as well as adoption of digital marketing tools, the global digital content creation market is growing rapidly.
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Key Segments to Look for:
By Content Format:
- Textual
- Graphical
- Video
- Audio
- Others
By Tool Type:
- Cloud-based/Web-based Content Creation Tools
- On-premise Content Creation Tool
By Enterprise Size:
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End User:
- IT & Telecom
- Travel & Hospitality
- Retail
- Education
- Healthcare
- Media & Entertainment
- Others
By Region:
- North America
- Latin America
- Asia Pacific
- Europe
- Middle East and Africa
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