The global pet food and supplement market is set for significant expansion, with its value expected to grow from USD 126.0 billion in 2025 to USD 222.2 billion by 2035, registering a compound annual growth rate (CAGR) of 5.8% over the forecast period. This growth is fueled by increasing pet ownership worldwide, heightened awareness of pet health and wellness, and a rising demand for premium and specialized nutrition products. According to a comprehensive new report by Future Market Insights (FMI), titled “Pet Food and Supplement Market: Global Industry Analysis and Opportunity Assessment 2025-2035,” the market represents approximately 40% of the overall pet care industry and 55% of the animal nutrition sector. The analysis, released today, provides detailed insights into market dynamics, segmentation, regional trends, and competitive strategies, offering valuable data for industry stakeholders.
The report examines the pet food and supplement market, which includes wet and dry pet foods, snacks and treats, as well as supplements such as multivitamins, skin and coat care, hip and joint support, prebiotics and probiotics, and calming aids. It addresses the who—pet owners, manufacturers, and retailers; the what—evolving products tailored to pet health; the when—projections spanning 2025 to 2035; the where—global coverage with focus on key regions like East Asia, North America, and Europe; the why—driven by pet humanization trends and health-focused consumer behaviors; and the how—through innovations in formulations, expanded distribution, and regulatory compliance. These elements underscore the market’s role in supporting the broader veterinary healthcare and food industries, where it accounts for 15% and 3%, respectively.
Pet Food Market Segmentation: Dry Food and Dog Products Lead the Way
Breaking down the market by segments, dry pet food holds the largest share at 45% in 2025, favored for its convenience and shelf stability, while multivitamins dominate the supplement category with a 29% share, reflecting consumer emphasis on overall pet wellness. By pet type, products for dogs command 47% of the market, driven by higher ownership rates and a wider array of specialized offerings compared to cats, freshwater fish, birds, reptiles, and small mammals. Distribution channels show offline retail leading with 68% market share, though online sales are gaining traction due to e-commerce growth and subscription models. In terms of source, conventional products account for 62%, but organic options are expanding as consumers seek natural ingredients.
This segmentation highlights the industry’s shift toward functional and personalized nutrition, with supplements addressing specific needs like digestive health, immune support, dental care, and cognitive function. “As pet owners increasingly view their animals as family members, the demand for targeted supplements—such as those for joint health or calming effects—is reshaping product development,” noted an FMI analyst in the report.
Regional Insights: East Asia Emerges as a High-Growth Hub in Pet Supplements
Regionally, East Asia stands out as a key growth area, with Japan projected to achieve the highest CAGR of 7.6% from 2025 to 2035, supported by stringent safety regulations and demand for anti-aging and digestive supplements. The United Kingdom follows at 7.1% CAGR, bolstered by online sales expansion and awareness of pet wellness, including vegan and allergen-free options. In the United States, a 6.2% CAGR is anticipated, driven by premium nutrition trends, functional supplements like probiotics and joint care, and direct-to-consumer services. Germany and France are also notable, with CAGRs of 5.9% and 5.6%, respectively, emphasizing natural, additive-free products and online penetration.
The report covers North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, and the Middle East & Africa, revealing how regional preferences—such as holistic products in France or veterinary-guided purchases in Japan—influence market trajectories.
Key Drivers and Challenges in the Pet Nutrition Market
Market expansion is propelled by several factors, including the global rise in pet ownership, greater focus on health and wellness, and the humanization of pets, which encourages premium purchases. Opportunities abound in product innovations, natural and organic ingredients, e-commerce growth, and regulatory environments that spur safety-focused developments. However, challenges persist, such as stringent regulations, high costs of premium items, limited awareness in emerging markets, supply chain issues, and competition from local brands.
Emerging trends include a surge in natural, clean-label products; functional supplements for immunity, joints, and digestion; and innovative formats like soft chews and fortified treats. “The pet food and supplement sector is adapting to consumer demands for transparency and efficacy, with a clear trend toward personalized and sustainable options,” stated the FMI report.
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Competitive Landscape: Major Players Focus on Innovation and Expansion
The market is moderately consolidated, with leading companies like Mars Petcare, Nestlé Purina Petcare, Hill’s Pet Nutrition, The J.M. Smucker Company, Blue Buffalo, Diamond Pet Foods, Spectrum Brands, Nutro Products, Wellness Pet Food, Merrick Pet Care, and Ainsworth Pet Nutrition holding significant shares. These firms invest in research and development, global expansion, premium product launches, and partnerships with veterinary networks to maintain dominance. Recent developments include Nestlé Purina’s new U.S. factory for plant-based and sustainable pet foods in March 2024, and Blue Buffalo’s launch of vet-prescribed cancer-support food in January 2024.
This strategic focus on innovative formulations, functional ingredients, customized nutrition, and e-commerce models positions these players to capitalize on market growth.
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