The global Doula and Birth Coaching Services Market is entering a decade of strong expansion from 2025 to 2035, supported by rising demand for personalized maternal care, the growing shift toward natural childbirth, and an increasing desire for low-intervention birthing experiences. The market, valued at USD 16,130 Million in 2025, is projected to grow at a healthy CAGR of 5.8% over the forecast period.
With more families seeking informed, emotionally supportive, and holistic birth journeys, doulas and birth coaches are becoming indispensable. Both established and emerging service providers are expanding their offerings, adopting new technologies, and aligning with healthcare systems to meet changing parental expectations.
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Humanized Market Overview
Today’s expectant parents are looking beyond conventional hospital-led maternity care. Rising dissatisfaction with highly clinical, intervention-heavy hospital births has driven many families toward midwifery-led care, home births, and individualized coaching, where doulas play a vital role in emotional, physical, and educational support.
Doulas help reduce unnecessary medical interventions, lower cesarean rates, shorten labor, and improve breastfeeding outcomes. Meanwhile, birth coaching services—ranging from childbirth education to in-labor coaching and postpartum emotional care—are easing stress and improving maternal confidence during one of life’s most transformative experiences.
The surge in maternal mental-health awareness, alongside the rising popularity of home births, water births, and natural delivery methodologies, is further propelling the global market forward.
Key Market Trends (2025–2035)
- Rising demand for customized, culturally sensitive maternal care
• Increasing adoption of virtual and AI-powered birth coaching platforms
• Growing recognition of doulas by healthcare institutions and insurers
• Expansion of midwifery-led birth centers and home birth services
• Strong growth in postpartum support amid rising postpartum depression rates
• Increased emphasis on low-intervention, evidence-based childbirth
• Rising demand from rural and underserved regions enabled by tele-doula platforms
Regional Outlook
- North America — Leading with Policy Support & Holistic Birth Trends
The U.S. and Canada dominate the market, supported by strong consumer awareness, rising dissatisfaction with clinical births, and growing insurance recognition for doula services. Partnerships between hospitals and certified doulas are expanding rapidly.
- Europe — Focus on Patient-Centric, Low-Intervention Births
The UK, Germany, and France lead adoption due to mature maternity systems, rising home-birth rates, and policy initiatives promoting natural childbirth. Standardization efforts continue to improve service quality.
- Asia-Pacific — Fastest-Growing Region
Growing maternal health awareness, rising disposable incomes, and Western influence on childbirth practices are accelerating market growth across India, China, Japan, South Korea, and Australia.
Challenges
- Lack of standardized certification
• Limited insurance coverage in several regions
• Awareness gaps in rural communities
• Fragmented service landscapes dominated by freelancers
• Inconsistent integration with hospital systems
Opportunities
- Rapid expansion of virtual doula platforms
• Growing recognition of maternal mental health
• Increasing partnerships between hospitals and doula agencies
• Demand for culturally competent and inclusive birth support
• Subscription-based maternity care packages gaining traction
Competitive Landscape: Emerging & Established Players Drive Innovation
The market features a mix of longstanding certification bodies, doula networks, and agile new entrants introducing digital-first service models.
Major Companies & Estimated Market Share
| Company | Market Share (%) |
| DONA International | 20–24% |
| Birthways Inc. | 14–18% |
| The Doula Network | 12–16% |
| CAPPA | 10–14% |
| Motherhood Center | 8–12% |
| Other Regional & Emerging Providers | 25–35% |
Highlights of Key Players
DONA International
A global pioneer offering professional doula certification, training, and educational resources.
Birthways Inc.
Specializes in in-home doula services, postpartum care, and lactation coaching with strong virtual service integration.
The Doula Network
Focused on reducing maternal mortality and supporting minority and underserved communities.
CAPPA
Provides comprehensive doula and childbirth educator training emphasizing evidence-based support.
Motherhood Center
Delivers full-spectrum maternity care including birth coaching, childbirth classes, and newborn care.
Notable New & Regional Entrants
- Natural Resources
• DoulaMatch
• Tranquility Birth Services
• Motherly
• WellNested
These emerging providers are reshaping the market with digital childbirth education, virtual doula connections, and remote postpartum support, appealing especially to modern, mobile families.
Key Segments of the Doula & Birth Coaching Services Market
By Doula Type
- Labor/Birth Doula
- Postpartum Doula
- Antepartum Doula
- Sibling Doula
- Others
By Service Mode
- Online
- Offline
By Service Type
- Pregnancy Coaching
- Childbirth Coaching
- Postpartum Support
- Online Childbirth Education Classes
- Others
By Coaching Type
- Group Coaching
- Private Coaching
By Package Type
- In-Person Package
- Virtual Package
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Conclusion
The global Doula and Birth Coaching Services Market is on a dynamic growth path from 2025 to 2035, driven by shifting parental expectations, rising maternal-mental-health awareness, and the surge in holistic birthing preferences. Both established certification bodies and fast-growing digital-first entrants are shaping a future where tailored, inclusive, and emotionally supportive childbirth becomes the global standard.
This decade will belong to providers who innovate through technology, cultural competence, flexible packages, and collaborative healthcare integration—ultimately transforming childbirth experiences for millions of families worldwide.
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