The global pet care market is on track for robust expansion, expected to rise from USD 243.5 billion in 2025 to USD 483.5 billion by 2035, according to latest projections by Future Market Insights. This decade-long growth, occurring at a 7.1% CAGR, is driven by rising pet humanisation, where owners increasingly treat pets as family and invest in nutrition, preventive health, lifestyle services, and premium accessories.
The shift toward “family-equivalent care” is quickening consumer spending on specialised diets, tele-veterinary consultations, DNA-precision nutrition, wearable health monitors, eco-friendly pet goods, and pet insurance. The trend has already lifted global pet care revenue by 5.9% in 2024, bolstering demand for personalised supplements, sustainably packaged foods, and digital health services.
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Premiumisation and Digital Health Drive Category Innovation
In the United States, spending is projected to hit USD 157 billion in 2025, according to the American Pet Products Association. Despite inflationary pressures, pet owners are opting for premium nutrition, subscription food services, and wellness add-ons previously reserved for human healthcare. On-demand digital veterinary services are accelerating adoption. Chewy’s “Connect With a Vet” recently surpassed one million tele-consultations, and the company continues to expand “Chewy Vet Care” brick-and-mortar clinics. Mars Petcare’s new PAWS wellbeing research initiative is pushing the industry toward preventive, data-driven veterinary support, signalling a long-term shift from treatment to predictive care.
Sustainability is equally transformative. Nearly 70% of owners now prioritise environmentally friendly products, prompting brands to adopt recyclable packaging and clean-label ingredients. Manufacturers are moving toward biodegradable accessories, carbon-neutral foods, and traceable sourcing—an adoption pace propelled by consumer scrutiny and rising regulatory oversight.
Pet Food to Lead With 43.2% Share in 2025
Among all segments, pet food accounts for 43.2% of global revenue in 2025, making it the most dominant category. Human-grade recipes, breed-specific formulas, microbiome-targeted blends, grain-free diets, and disease-responsive nutrition are reshaping the product landscape. With convenience-driven packaging and eCommerce subscriptions, brands are leveraging AI to offer tailored diets based on age, breed, allergies, lifestyle, gut health, and even genetic markers.
Dogs Remain the Largest Revenue Base With 52.7% Share
Dogs remain the biggest contributors to global revenue, consuming 52.7% of total market value. Growth is intensified by rising pet adoptions, particularly of shelter and rescue dogs, as well as first-time ownership across urban households. Innovation is centered on canine wellness: GPS-enabled collars, anxiety-relief products, therapeutic chews, smart toys, training services, and insurance packages designed for chronic illnesses and preventive diagnostics. Social media pet influencers and luxury pet lifestyle brands are further amplifying category spending.
Region-Wise Outlook: Asia-Pacific Leads Growth Pace
North America remains the largest and most developed market, driven by advanced veterinary infrastructure, high insurance penetration, and strong uptake of digital health and subscription-based nutrition.
Europe maintains momentum due to stringent animal welfare standards and strong consumer preference for organic pet food, traceability, and cruelty-free grooming. Senior pet nutrition and homeopathic wellness add to growth in Germany, France, the UK, and the Netherlands.
Asia-Pacific is the fastest-growing region, with rising disposable incomes and millennial ownership across China, India, Japan, and South Korea. Smart pet products, online veterinary platforms, and premium functional foods are witnessing rapid adoption. Japan and South Korea lead in pet apparel, robotic feeding, and geriatric-care nutrition, while India is witnessing a boom in startup-driven pet nutrition and tele-vet services.
Investment, Insurance, and Manufacturing Capacity Strengthen Growth Outlook
Nestlé Purina has committed USD 195 million to expand its Jefferson, Wisconsin operations, part of a broader USD 2 billion supply upgrade by 2025, ensuring sustained capacity for premium food production. Meanwhile, the North American Pet Health Insurance Association reports a 12.2% rise in insured pets in 2024, bringing the total to 7.03 million, reflecting growing acceptance of financial protection in preventive health markets.
Opportunities Ahead: Tech + Wellness + Sustainable Nutrition
Key growth opportunities include:
- DNA-based nutrition and microbiome supplements
- AI-powered health diagnostics and wearables
- Tele-vet platforms with real-time biometrics
- Plant-based, lab-grown, and carbon-neutral foods
- Subscription ecosystems bundling food, insurance & care
The decade ahead will redefine pet care through longevity-focused, personalised, and tech-enabled wellness ecosystems, establishing recurring revenue models for brands and higher lifetime value per pet.
