North America’s demand for licorice extract is accelerating rapidly as the clean-label ingredient movement reshapes purchasing behavior in the food, nutraceutical, and personal care sectors. According to the latest industry assessment, sales of licorice extract in North America are valued at USD 87.3 million in 2025 and are projected to reach USD 181.6 million by 2035, advancing at a 7.6% CAGR.
The rise is powered by consumers shifting toward plant-based, botanical, and natural functional ingredients instead of synthetic additives. As manufacturers race to reformulate, licorice extract is increasingly used as a natural sweetener, anti-inflammatory extract, and bioactive compound in wellness and skincare applications.
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“Licorice extract has transitioned from a legacy flavoring ingredient to a science-backed wellness component,” said the lead market analyst. “Its evolving therapeutic relevance is expanding adoption across industries.”
Powder Form Dominates the Market in 2025 With 40% Share
Among all product forms sold in North America, powder licorice extract remains the market leader, contributing 40% of total sales in 2025. This dominance is driven by strong demand from functional food and dietary supplement manufacturers who require standardized potency and ingredient compatibility.
Other formats such as chewable tablets, HPMC and gelatin capsules, liquid concentrates, and gummies are gaining traction as brands focus on user-friendly and convenience-centric dosage delivery. These formats are widely used in digestive support, immune health, and energy supplements, further expanding licorice extract’s presence beyond traditional uses.
Skin Health Applications Lead With 24% Share in 2025
Licorice extract is widely recognized for its anti-inflammatory and skin-brightening properties, particularly due to the presence of glabridin and licochalcone. By application, skin health accounts for the single largest share of demand in 2025 at 24%.
Other fast-expanding application segments include:
- Digestive and colon health products
- Immune support nutraceuticals
- Energy and brain health supplements
- Liver support formulations
Manufacturers increasingly rely on licorice extract to differentiate premium product lines, especially in skincare serums, brightening lotions, toners, and anti-redness solutions.
United States Leads the Market; Canada Growing at Faster Pace
The United States will continue to dominate overall licorice extract consumption through 2035, driven by a mature dietary supplement industry, expansive retail distribution, and brand innovation. By 2035, U.S. licorice extract sales are forecast to reach USD 142.8 million.
Canada, while smaller in market size, is projected to grow faster. The country’s licorice extract market is forecast to reach USD 38.8 million by 2035, supported by an uptick in demand for plant-based therapeutic ingredients, clean-label supplements, and functional beverages.
Across both markets, per capita usage is rising, increasing from 0.3–0.6 grams in 2025 to nearly 0.9 grams by 2035 as botanical extracts enter mainstream supplement categories.
Competitive Landscape: Supply Chain Traceability Becomes Critical
The North American market is served by a combination of global botanical extract manufacturers and specialized nutraceutical suppliers. Major companies operating in the region include:
- Biomatrix International LLC
- Swanson
- Bio-Botanica Inc. (Nature’s Answer)
- NOW® Foods
- Horbäach
- Carlyle Nutritionals, LLC
Global suppliers such as Mafco Worldwide LLC, Norevo GmbH, Maruzen Pharmaceuticals Co., Ltd., F&C Licorice Ltd., and Aushadhi Herbal support the region’s supply chain with standardized and application-ready formulations.
Across the category, success is being defined not only by product quality but by traceability, extraction capability, and regulatory compliance. Manufacturers focusing on custom extraction profiles, standardized active content, and transparent origin sourcing are gaining preference among functional ingredient buyers.
Recent Strategic Development
- September 2024: Bio-Botanica Inc. entered into an exclusive distribution partnership with Gillco Ingredients (an Azelis company) to expand licorice extract access across food, beverage, and supplement manufacturers in the U.S.
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Future Outlook
North America’s licorice extract market is shifting away from its legacy role as a sweetener ingredient to a science-oriented botanical extract valued for therapeutic benefits. Growth over the next decade will be driven by clean-label innovation, premium skincare product launches, and wellness-focused supplement formulation.
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