The drinking water market in Saudi Arabia is on a transformative growth trajectory, with its value expected to soar from USD 6.2 billion in 2025 to an impressive USD 13.2 billion by 2035. This remarkable expansion, at a robust compound annual growth rate (CAGR) of 7.9%, is fueled by a confluence of factors including increasing population, urbanization, health awareness, government initiatives, and cutting-edge technological advancements.
As the kingdom navigates its ambitious national water strategy and embraces innovation, both established giants and emerging manufacturers are positioning themselves to capture burgeoning market opportunities. This press release highlights key market segments, leading players, technological trends, and the strategic outlook shaping Saudi Arabia’s drinking water industry.
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Key Market Segments of Saudi Arabia’s Drinking Water Industry
Saudi Arabia’s drinking water market is diverse and segmented across multiple dimensions, ensuring a dynamic industry landscape:
- By Product Type:
- Functional Drinking Water (leading segment with 40.4% revenue share in 2025)
- Spring Water
- Still Drinking Water
- Carbonated Drinking Water
- Flavoured Drinking Water
- By Water Resource:
- Surface Water (leading source with 22.9% revenue share in 2025)
- Groundwater
- Non-Conventional Water Resources (including desalination)
- By Bottle Capacity:
- 300-750 ml (most popular for convenience with 24.5% market share)
- 100-300 ml
- 1,000-1,500 ml
- 5,000 ml and above
- By End User:
- Commercial
- Residential
- By Packaging Type:
- PET Bottles
- Glass Bottles
- Stand-Up Pouches
- Retort Pouches
- By Sales Channel:
- Indirect Sales (dominant with 70.1% market share)
- Departmental Stores
- Direct Sales
- Regional Outlook:
- North America, Asia-Pacific, Europe, Middle East & Africa, Latin America, and more.
Market Trends and Growth Drivers
The Saudi Arabian drinking water market is experiencing several transformative trends:
- Health and Wellness Focus: Consumers increasingly favor functional drinking water enriched with minerals, electrolytes, and vitamins, combining hydration with health benefits. This trend responds to rising health consciousness and lifestyle diseases like obesity, driving product innovation.
- Sustainability and Eco-Friendly Packaging: As environmental awareness rises, manufacturers are investing in recyclable and biodegradable packaging solutions. The shift towards sustainability is becoming a crucial market differentiator.
- Advanced Water Treatment Technologies: Investments in desalination, filtration, and purification technologies—especially solar-powered desalination plants—are enhancing supply reliability amid Saudi Arabia’s arid climate.
- Government Initiatives: The National Water Strategy aims to improve water quality, expand desalinated water coverage, and encourage private sector participation, fostering innovation and infrastructure development.
- Digital and E-commerce Expansion: Indirect sales channels, including hypermarkets and online platforms, dominate distribution, providing consumers convenient access and bulk purchasing options.
Leading Market Players: Established and Emerging Innovators
Saudi Arabia’s drinking water market features a mix of globally recognized brands and rising local players, all eager to expand their footprint and innovate:
- Established Global Brands: Nestlé S.A. and Aquafina (PepsiCo, Inc.) continue to lead with wide-ranging product portfolios and distribution networks.
- Key Local Champions: Hayat Water, Al Hada Water Co. Ltd., Arwa, Berain, Al Ain Water, and Dome are scaling operations, investing in R&D and sustainable practices.
- New Entrants and Innovators: Companies like Tania, Naqi Water, Al-Qassim Healthy Water, Hana Water, Dala Company, Fayha Water, Safawater.qa, Najed, Nova, Manahel, Safa, Mazen, and Al-Manhel are gaining traction through product differentiation and technology adoption.
Technology and Innovation: Powering the Future
One of the most exciting developments is the integration of solar power in desalination plants, a breakthrough helping reduce the environmental footprint of water treatment. Saudi Arabia’s abundant solar energy resources enable these eco-friendly water purification methods, supporting the kingdom’s ambitious goals to meet the needs of its rapidly growing population, projected to triple to 100 million by 2040.
Additionally, manufacturers are innovating in:
- Functional Water Formulations: Herbal infusions, zero-calorie options, and mineral enhancements cater to health-conscious consumers.
- Packaging Design: Focused on portability and sustainability, especially in the leading 300-750 ml bottle segment favored for on-the-go lifestyles.
- Water Quality Monitoring: Advanced sensors, smart meters, and leak detection technologies are improving resource management and safety assurance.
Growth Opportunities and Strategic Outlook
The Saudi Arabian government’s emphasis on localization, private sector participation, and competitiveness presents substantial growth opportunities:
- Water Treatment and Infrastructure: New contracts for treatment plants, pipelines, and smart water networks are emerging, inviting contractors and consultants to contribute to national objectives.
- Equipment Manufacturing: Demand for high-quality tanks, flowmeters, pumps, and smart meters is expected to increase, benefiting local and international suppliers.
- Export Potential: U.S. and global exporters have promising prospects, particularly when partnering with local firms to navigate regulatory frameworks and public sector tenders.
- Renewable Energy Sector: Solar power players stand to benefit as the water industry aligns with national renewable energy goals.
Recent Milestones Highlight Industry Momentum
- In January 2025, the National Water Company (NWC) completed eight new drinking-water treatment stations, boosting water quality and desalination coverage.
- NWC began supplying desalinated water to over 100,000 beneficiaries in Dhahran, covering key districts and educational institutions.
- In September 2025, the King Salman Humanitarian Aid and Relief Center signed a USD 5 million agreement to provide clean, solar-powered well water to drought-stricken areas in Somalia, reflecting Saudi Arabia’s leadership in water aid and sustainability.
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Market Outlook
Saudi Arabia’s drinking water sector is on an expansive growth path shaped by rising consumer health consciousness, sustainability imperatives, technological innovation, and supportive government policies. With a market size set to more than double by 2035, both established global players and emerging local manufacturers have immense opportunities to innovate, expand, and contribute to the kingdom’s water security and quality goals.
From functional water to solar-powered desalination, the Saudi drinking water market is a beacon of progress in the Middle East’s water industry landscape — a story of resilience, technology, and sustainable growth.
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