The ASEAN in-mold labels (IML) market is positioned for steady long-term growth, driven by rising sustainability expectations, increased food packaging demand, and ongoing improvements in digital printing capabilities. According to latest industry data, the market is expected to be valued at USD 56.7 million in 2025, rising to USD 82.3 million by 2035, reflecting a CAGR of 3.8% during the forecast period. The sector recorded revenue of USD 54.8 million in 2024, indicating a year-over-year growth of 3.6% heading into 2025.
The demand growth is strongly supported by the region’s expanding food and beverage industry, which is projected to grow at 4.0% CAGR and is increasingly adopting labeling formats that ensure durability, clarity, and environmental compliance. IML has become a preferred solution for packaging applications such as margarine tubs, ready-to-eat meals, dairy containers, and beverage cups, where resistance to heat, moisture, and repeated handling is required.
Sustainability and Performance Drive Market Momentum
A key driver in the ASEAN market is the shift toward mono-material packaging, particularly polypropylene (PP) and polyethylene terephthalate (PET) IML formats that support recyclability. By 2035, polypropylene is expected to account for 78.9% of market value, while PET currently represents 74.5% of value share in 2024, supported by strong clarity and high-strength label performance.
“IML’s ability to integrate the label directly into the container structure creates a seamless, high-impact branding surface, while also reducing adhesive waste and supporting recycling systems,” commented an industry analyst. “This aligns well with regulatory sustainability goals emerging across ASEAN economies.”
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Digital Printing Enhances Customization and Short-Run Efficiency
The surge in digital printing technology adoption is reshaping how brands execute seasonal campaigns, region-specific marketing, and personalized packaging experiences. The digital segment is expected to grow at 3.0% CAGR through 2035, allowing manufacturers to offer low-volume specialty runs without increasing cost burdens.
Products such as premium yogurt containers, cosmetic jars, and specialty beverage cups are increasingly using digitally printed IML formats to enhance shelf appeal and cater to premium consumer segments.
Manufacturing Insights and Leading Processes
Blow molding remains a preferred IML process in ASEAN, expected to represent 30.8% market share by 2035, especially for lightweight personal care and beverage containers. The method supports high-speed production and consistent surface bonding, offering brand owners both visual appeal and durability.
Competitive Landscape
The ASEAN in-mold labels market is characterized by strong Tier 1 leadership, supported by robust technology capabilities and regional manufacturing networks. Key players include:
- Sanko Mold Vietnam Co., Ltd.
- Thai KK Industry Co., Ltd.
- Scientex Berhad
- Hexachase Group
- Stenta Films (Malaysia)
Tier 2 and Tier 3 players continue to serve localized and price-sensitive market segments, with regional consolidation expected as technology specialization intensifies.
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