The GCC nutricosmetics market is poised for strong expansion over the next decade, driven by rising health consciousness, demand for holistic beauty solutions, and increasing consumer awareness regarding ingredient transparency and long-term skincare benefits. According to the latest industry outlook, the market is projected to surpass USD 107.5 million in 2025 and is expected to reach USD 183.1 million by 2035, reflecting a CAGR of 5.5% between 2025 and 2035. In 2024, the market was valued at USD 102.2 million, marking steady year-over-year growth.
Market Growth Influencers and Semi-Annual Performance Trends
The sector continues to benefit from an expanding young population and higher disposable incomes across the GCC. The first half (H1) of 2025 to 2035 is projected to see growth of 6.9%, driven primarily by increasing demand for anti-ageing and skin hydration solutions. The second half (H2) is expected to maintain stable growth at 4.1%, supported by innovations in formulation technologies and retail expansion.
Comparatively, the period from 2020 to 2024 recorded a market increase from USD 84.3 million to USD 102.2 million, at a CAGR of 4.9%. Growing consumer familiarity with collagen-based beverages, vitamins for skin elasticity, and ingestible beauty supplements established the foundation for the accelerated growth forecast from 2025 onward.
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Beauty Beverages Lead Product Demand
Among product categories, beauty beverages hold a projected 28.6% market share in 2035, making them the dominant segment. These ready-to-consume drinks offer hydration benefits and align with the region’s climate and lifestyle preferences. They are commonly enriched with collagen, antioxidants, biotin, and anti-inflammatory botanicals.
Supermarkets and Hypermarkets Remain Key Sales Channels
In terms of distribution, supermarkets and hypermarkets are expected to account for 30.4% of total value share by 2035. Meanwhile, e-commerce platforms are experiencing rapid adoption due to convenience, competitive pricing, and AI-enabled personalized product recommendations. Platforms such as Amazon.ae, Noon, and dedicated wellness stores are playing a growing role in influencing purchasing behavior.
Innovation and Competition Landscape
Technological advancements such as nano-encapsulation and controlled time-release delivery are improving nutrient absorption, enhancing product efficacy, and increasing consumer trust in ingestible beauty formats. However, regulatory frameworks governing product claims and certification requirements—particularly for halal, vegan, and clean-label formulations—remain key considerations for manufacturers.
The competitive landscape features global leaders including Nestlé Skin Health, Amorepacific, Herbalife Nutrition, HUM Nutrition, NeoCell, Vitabiotics, and Garden of Life. Many brands are leveraging influencer collaborations, dermatologist-backed endorsements, and seasonal promotional campaigns to engage younger and beauty-conscious consumers.
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Recent industry highlights include:
- January 2024: Launch of collagen-enhanced hydration powders.
- April 2024: Surge in vegan and halal-certified supplement sales during Ramadan.
- July 2024: Higher demand for anti-ageing capsules during summer skincare season.
- October 2024: Growth in gift-based nutricosmetic bundles during holiday promotions.
Looking Ahead
With a rising expatriate population, increased adoption of self-care practices, and a growing preference for natural beauty-from-within solutions, the GCC nutricosmetics market is expected to maintain sustained momentum through 2035.
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