The North America licorice extract market is entering a new era of growth, fueled by shifting consumer preferences toward natural ingredients and clean-label solutions. According to recent analysis, sales of licorice extract in the region are expected to reach USD 87.3 million in 2025 and nearly double to USD 181.6 million by 2035, reflecting a steady CAGR of 7.6%.
This momentum is being driven by rising adoption across food, nutraceutical, and personal care industries, as both established companies and emerging entrants innovate with new technologies, formulations, and sustainable sourcing practices.
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Quick Snapshot of the Market
- 2025 Market Size: USD 87.3 million
- 2035 Forecast Value: USD 181.6 million
- CAGR (2025–2035): 7.6%
- Leading Form (2025): Powder (40% share)
- Top Application: Skin health (24% share)
- Fastest-Growing Country: Canada
Why Licorice Extract is in Demand
Licorice extract has become a preferred natural sweetener and functional ingredient across North America. Its versatility spans multiple industries—used in functional foods, energy and brain health supplements, skincare formulations, digestive health products, and immune boosters.
By 2025, per capita usage is estimated between 0.3 and 0.6 grams, with projections rising to nearly 0.9 grams by 2035. The United States will lead the market with sales expected to touch USD 142.8 million by 2035, while Canada is emerging as a high-growth territory, forecast to reach USD 38.8 million over the same period.
Powder Form Takes the Lead
Among product forms, powder licorice extract dominates with a projected 40% share in 2025. Its ease of use, processing versatility, and standardized potency make it highly desirable for functional food manufacturers and supplement producers.
Other forms are gaining traction as well:
- Chewable tablets and capsules appeal to consumers seeking convenience in energy and wellness routines.
- Gummies and liquids maintain popularity for digestive and immune support applications.
Applications Expanding Beyond Tradition
Skin health leads as the largest application segment, expected to represent 24% of total demand in 2025. Licorice’s anti-inflammatory and skin-brightening properties are increasingly utilized in premium cosmetic and personal care lines.
Other fast-rising application areas include:
- Digestive and colon health – Plant-based remedies for gut wellness.
- Immune support – Fueled by post-pandemic health awareness.
- Brain and liver health – Positioned as part of holistic supplement portfolios.
Country Insights: USA Leads, Canada Rises
- United States: With robust distribution channels, advanced research infrastructure, and a mature nutraceutical industry, the USA continues to dominate the North America licorice extract market. Per capita consumption here is expected to grow from 0.31 grams in 2025 to 0.65 grams by 2035.
- Canada: Expected to grow at a 7.5% CAGR, Canada is outpacing the U.S. growth rate. The country’s dietary supplement innovation, clean-label focus, and functional food capabilities make it a rising hub for licorice extract adoption.
Established and Emerging Players Shaping the Market
The competitive landscape is a blend of long-standing extract specialists and new innovators, all eager to expand in North America:
- Mafco Worldwide LLC – Known for extensive licorice extract formulations and custom extraction services, Mafco remains a leader in food processing applications.
- Norevo GmbH – Brings global botanical processing expertise, with a strong foothold in standardized, pharmaceutical-grade licorice extracts.
- Maruzen Pharmaceuticals Co., Ltd. – Focuses on high-potency nutraceutical formulations, balancing efficacy with safety standards.
- F&C Licorice Ltd. – Positioned strongly in natural sweeteners, serving food and beverage manufacturers.
- Aushadhi Herbal – Leverages Ayurvedic traditions and organic certifications, appealing to niche herbal and clean-label markets.
- Bio-Botanica Inc. (Nature’s Answer) – In September 2024, entered an exclusive distribution agreement with Gillco Ingredients, boosting access to its botanical extracts across U.S. food, beverage, and supplement sectors.
- Swanson, NOW® Foods, Horbäach, Carlyle Nutritionals, and Biomatrix International LLC – Well-established supplement brands integrating licorice extract into broader wellness portfolios.
Emerging suppliers and private-label distributors are also entering the scene, creating competitive pricing pressures while expanding licorice extract’s reach. Consolidation and partnerships are expected to shape the market further, especially as regulatory compliance, traceability, and advanced extraction technologies become critical success factors.
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The Road Ahead
As demand for plant-based, clean-label, and functional ingredients continues to rise, licorice extract is set to become a cornerstone of North America’s wellness economy. Established leaders are scaling up innovation pipelines, while new entrants are carving niches in premium supplements and natural skincare.
The combination of consumer health trends, supportive regulations, and expanding industrial applications ensures that the licorice extract market will remain on a strong upward trajectory through 2035.
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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