The global connected TV’s market is poised for significant growth, expanding from 16,978.4 Million in 2025 to 60,110.2 Million by 2035. The market grows at a CAGR 13.5% from the period 2025 to 2035.
The connected TV’s market is experiencing rapid growth as consumers increasingly adopt smart, internet-enabled televisions that blend traditional broadcast with digital streaming. With seamless integration of apps, on-demand video, live streaming, and interactive features, connected TVs are reshaping the entertainment landscape. From home theaters to digital advertising ecosystems, connected TVs are becoming central to modern living, offering immersive, personalized, and convenient content experiences.
Market Overview
Connected TVs, often referred to as smart TVs, combine traditional television functionality with internet connectivity and interactive features. These devices allow users to stream content directly from online platforms, access a wide range of applications, and enjoy enhanced multimedia capabilities without relying on external devices. The ability to merge linear TV with digital services makes connected TVs an essential part of households worldwide. Their growing popularity underscores their role in bridging entertainment and technology, enabling both consumers and businesses to explore new forms of content delivery and monetization.
Get Ahead with Our Report: Request Your Sample Now!
Key Market Drivers
The rising demand for on-demand content and the growing preference for streaming services are primary drivers of the connected TV’s market. Consumers seek convenience, personalized recommendations, and flexibility, which connected TVs provide. The expansion of high-speed internet and the rollout of advanced wireless networks are further supporting adoption. Additionally, connected TVs are becoming critical platforms for digital advertising, offering brands precise targeting and interactive engagement opportunities. The rise of gaming, integration with smart home systems, and increasing consumer interest in immersive experiences are further fueling market growth.
Emerging Trends
Technological advancements are shaping new trends in the connected TV’s market. Integration of artificial intelligence and machine learning is enhancing content recommendations and personalization. Voice assistants and gesture-based controls are improving user interaction, while 4K and 8K resolutions, combined with HDR and advanced sound systems, are driving superior viewing experiences. The emergence of ad-supported streaming models is transforming revenue generation, while partnerships between TV manufacturers, streaming services, and advertisers are creating dynamic ecosystems. The use of connected TVs in interactive shopping, gaming, and social engagement highlights their evolving role beyond entertainment.
Regional Insights
North America remains a leading market for connected TVs, supported by strong streaming adoption and high consumer awareness. Europe is witnessing steady growth driven by demand for advanced home entertainment systems and increased penetration of streaming platforms. The Asia-Pacific region is emerging as a key hub due to rapid urbanization, large-scale electronics manufacturing, and growing internet accessibility. Latin America and the Middle East are also seeing rising adoption as digital infrastructure expands and consumer preferences shift toward internet-enabled entertainment.
Competitive Landscape
The connected TV’s market features television manufacturers, streaming service providers, technology companies, and advertising platforms. Vendors are focusing on delivering feature-rich devices with enhanced connectivity, intuitive interfaces, and superior display quality. Strategic partnerships between hardware manufacturers and streaming platforms are helping expand ecosystems. Companies are also investing in targeted advertising solutions, gaming integration, and user-friendly designs to differentiate their offerings. Continuous innovation in smart features and content delivery is intensifying competition and shaping the industry landscape.
Catapult Your Strategy: Secure Key Insights with Our Report Checkout!
Future Outlook
The future of the connected TV’s market will be defined by the fusion of entertainment, interactivity, and personalized content delivery. As consumers increasingly shift toward streaming and on-demand viewing, connected TVs will remain at the forefront of the digital home experience. Integration with smart home ecosystems, AI-driven personalization, and immersive technologies like AR and VR are set to expand their capabilities. With growing demand for seamless, affordable, and engaging entertainment, connected TVs will continue to transform how people watch, interact, and connect with content globally.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
