Handheld Ultrasound Scanner Market Poised for Significant Growth, Projecting $750.3 Million by 2034, Driven by AI Integration, Preventive Care Initiatives, and Mobile Connectivity

Handheld Ultrasound Scanners Market

The global handheld ultrasound scanner market is on a trajectory of substantial expansion, with an estimated value of USD 511.8 million in 2024. Projections indicate a steady climb to USD 750.3 million by 2034, demonstrating a Compound Annual Growth Rate (CAGR) of 3.90%. This growth is primarily fueled by the increasing integration of artificial intelligence, a rising global emphasis on preventive healthcare, and the widespread adoption of smartphone connectivity and mobile applications in medical imaging.

Key Market Highlights and Technological Advancements

The market is witnessing a transformative shift with the increasing integration of Artificial Intelligence (AI) into portable ultrasound scanners. AI algorithms are enhancing diagnostic precision and efficacy by improving image interpretation and analysis. This positions manufacturers as pioneers in medical imaging, driving increased consumer uptake and brand loyalty. A prime example is Exo’s launch of the AI-powered Iris System in September 2023, featuring a handheld probe with a 150-degree field of vision capable of covering an entire liver or fetus.

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The rising importance of preventive healthcare also presents a significant business opportunity. Manufacturers are leveraging this trend by offering devices that facilitate early disease detection in screening programs for cancer, cardiovascular disorders, and other common conditions. This aligns with the broader move towards proactive healthcare, appealing to a wide range of healthcare professionals and organizations.

Furthermore, manufacturers are capitalizing on smartphone connectivity and mobile applications. By enabling seamless connectivity with smartphones and tablets, businesses are boosting workflow efficiency and patient care, providing healthcare personnel with immediate access to imaging data and analysis tools. This customer-focused strategy enhances product value and fosters brand loyalty. In January 2024, Clarius Mobile Health launched its Clarius PAL HD3 wireless portable whole-body ultrasound scanner in Australia, designed to be as small as an iPhone and compatible with iOS and Android devices, showcasing the power of mobile integration.

Emerging Trends and Opportunities

The handheld ultrasound scanner industry is significantly influenced by the growth of telemedicine and remote patient monitoring, alongside increasing interest in the integration of Augmented Reality (AR) and Virtual Reality (VR) technologies. There’s also a growing necessity for these scanners to include three- and four-dimensional (3D/4D) imaging capabilities and an increasing interest in wearable ultrasound technologies. Manufacturers are also developing specialized handheld ultrasound scanners for musculoskeletal imaging, obstetrics, and cardiology.

Opportunities abound in global health initiatives, particularly in resource-limited countries, where these devices can significantly improve healthcare access. Cross-border market expansion, especially in regions with high demand for portable and point-of-care diagnostic products, is a key area. The market is also expanding beyond human healthcare into veterinary medicine. Seamless integration with Electronic Health Record (EHR) systems and the growth of home healthcare further open up new avenues for manufacturers.

Navigating Market Challenges

Despite the robust growth, handheld ultrasound scanners face challenges. While more portable than conventional devices, they may have limitations in imaging capability for complex diagnostic situations. There’s also a perception among some medical practitioners that these devices are only suitable for rudimentary diagnoses. Overcoming this perception and positioning them as comprehensive diagnostic instruments for a range of applications is crucial for sustained industry growth.

Segment Insights: Color Scanners and Hospitals Lead

Based on product type, the color scanner segment holds a dominant 61% market share in 2024. This is driven by continuous developments in Doppler technology, offering more information about blood flow characteristics for knowledgeable diagnoses. Their non-invasive nature also makes them highly patient-friendly, especially for obstetric and pediatric applications.

Hospitals continue to be the leading end-user, capturing 37% of the market share in 2024. This is due to continuous improvements in ultrasound technologies (e.g., 3D/4D imaging, elastography), which provide more thorough diagnostic results. Ultrasound’s diagnostic adaptability across various medical disciplines, including radiology, cardiology, and obstetrics, makes it an indispensable tool in hospital settings.

Regional Market Dynamics

The United States market is projected to surge at a 2.5% CAGR, fueled by the rise of mobile health apps and platforms, and a growing emphasis on preventive healthcare. Germany anticipates a 1.50% CAGR, driven by its aging population and supportive governmental programs for healthcare innovation. Emerging markets in Asia are showing strong growth: Thailand at 5.2% CAGR due to rural healthcare infrastructure development, Malaysia at 4.7% CAGR benefiting from smart hospital initiatives, and India leading with a 5.70% CAGR, propelled by government health schemes and the increasing adoption of point-of-care diagnostics.

Competitive Landscape and Strategic Developments

The handheld ultrasound scanner market is highly competitive, with global giants like GE Healthcare, Siemens Healthineers, and Philips Healthcare influencing the market through vast product portfolios, technological expertise, and strong brand recognition. These leaders invest heavily in R&D to introduce novel features and improve product performance. Recent developments include GE Healthcare’s August 2023 launch of Vscan Air SL for rapid cardiac and vascular assessments, and Konica Minolta Healthcare Americas, Inc.’s unveiling of the PocketPro H2 in July 2023, a wireless portable ultrasound device for general imaging. These innovations underscore the industry’s commitment to advancing portable diagnostic capabilities.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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