The global brown rice market is poised for substantial expansion, with its value projected to reach USD 19,685.6 million by 2035, up from USD 9,914.1 million in 2025. This growth reflects a steady CAGR of 7.1% during the forecast period from 2025 to 2035. Increasing demand for clean-label, nutrient-rich food options, particularly among health-conscious consumers, is a key driver behind this growth trajectory.
As dietary preferences continue to shift towards whole grains and fiber-rich alternatives, brown rice has gained widespread popularity over white rice. Its nutritional profile—rich in fiber, vitamins, magnesium, selenium, and phosphorous—has made it a preferred choice among fitness enthusiasts and individuals looking to improve digestive and cardiovascular health. Moreover, the presence of phenolic compounds, antioxidants, and flavonoids in brown rice contributes to reduced oxidative stress, better immunity, and protection against chronic diseases. This rising awareness of brown rice’s health benefits is influencing purchasing decisions globally.
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Key Takeaways:
- Market Valuation: Expected to grow from USD 9,914.1 million in 2025 to USD 19,685.6 million by 2035.
- CAGR: Estimated at 7.1% during the forecast period (2025–2035).
- Growth Drivers: Surge in demand for whole grains, clean-label products, and high-fiber diets.
- End-Use Sectors: Foodservice, retail, health and wellness, and specialty food industries.
- Consumer Shift: Preference for nutrient-dense, plant-based foods over processed alternatives.
Market Dynamics:
The primary factor fueling brown rice market expansion is the global increase in health awareness and the pursuit of functional nutrition. Consumers are becoming more selective about their carbohydrate intake and are gravitating towards whole-grain alternatives that promote longevity and wellness. Brown rice, being minimally processed, retains its bran and germ layers, which are packed with nutrients and bioactive compounds.
Furthermore, the rise of plant-based and vegan diets has encouraged the use of brown rice in various culinary applications—ranging from rice bowls and pilafs to snacks and breakfast cereals. The demand for organic and non-GMO brown rice is also on the rise, further accelerating market penetration.
Recent Developments in the Market:
- Expansion of Organic Offerings: Leading brands have increased investment in certified organic brown rice to cater to eco-conscious consumers.
- Product Innovation: New brown rice-based convenience foods, such as ready-to-eat meals and rice cakes, have been introduced to attract busy urban consumers.
- E-commerce Boom: The shift towards online grocery platforms has allowed specialty brown rice varieties, such as jasmine, basmati, and short-grain brown rice, to reach global markets.
- Sustainable Farming Practices: Companies are partnering with farmers to promote sustainable cultivation methods and ensure traceability and quality assurance.
Key Benefits for Stakeholders:
- Manufacturers: Opportunities for innovation in packaging and product development to meet rising demand for functional foods.
- Retailers: Expanding shelf space for brown rice and related products as consumer demand grows.
- Consumers: Access to a wider variety of nutritious whole-grain rice options.
- Farmers: Enhanced income opportunities through organic and sustainable farming contracts.
- Investors: Attractive ROI potential driven by long-term demand for health-centric food products.
Country-wise Market Analysis:
- USA (CAGR: 5.8%): Increasing inclination toward plant-based and gluten-free diets is driving demand for brown rice as a core staple in health-conscious households.
- Germany (CAGR: 4.7%): The organic food trend is a key factor, with German consumers preferring brown rice for its nutritional integrity and environmental sustainability.
- India (CAGR: 7.3%): Rising lifestyle-related health issues and government initiatives promoting whole grains in public nutrition programs are strengthening brown rice adoption.
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Competitive Analysis:
The brown rice market is highly competitive with both multinational corporations and regional players participating actively. Key strategies include product line expansion, certification for organic and non-GMO labels, investment in sustainable sourcing, and mergers and acquisitions to capture greater market share. Companies are also investing in R&D to improve texture, cooking time, and shelf life of brown rice products.
Major players are
- T.K. Ricemill and Ash
- Asia Golden Rice Co.Ltd.
- Daawat
- KRBL Limited
- Kohinoor Foods Limited
- Shiva Shellac and Chemicals
- Amira Nature Foods Ltd.
- LT Foods Ltd.
- New Bharat Group Rice Mills
- Lundberg Family Farms
- Kikkoman Corporation
- Sukoyaka Brown Rice
- Chandrika Group of Mills
- Pride India FMCG Limited
- Riviana Foods Inc.
- Ebro Foods
- Agustin Biotech Pvt. Ltd.
- SunFoods LLC.
- Hain Celestial Group
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