The global yogurt market is undergoing a major transformation. Long considered a humble breakfast staple, yogurt has fermented into a $50.2 billion global powerhouse in 2025, and it’s not slowing down. Industry forecasts now project the yogurt market will swell to $79.6 billion by 2035, according to new data from Future Market Insights (FMI). And yet, as yogurt finds new fans around the world, the U.S. market seems to have lost its taste for it.
Once hailed as a health food revolution, yogurt in America is now caught in a slump. Product fatigue, label confusion, and health trend fatigue have all chipped away at consumer enthusiasm. Americans were once enthralled by Greek yogurt’s protein punch and Icelandic skyr’s minimalist appeal—but the novelty has worn thin.
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Global Demand Surging
Meanwhile, across Europe, Asia, and the Middle East, yogurt remains firmly planted in the public diet. Markets in India, China, and Southeast Asia are expanding quickly, driven by rising disposable incomes, increased awareness of digestive health, and a growing appetite for functional foods. Even in mature markets like Germany and France, yogurt consumption continues to thrive, thanks to cultural familiarity and sustained innovation in low-fat and plant-based formats.
According to FMI, this global appetite for yogurt will drive significant growth over the next decade. With a compound annual growth rate that reflects shifting dietary patterns, emerging economies are becoming the industry’s new engine—while North America, once the pioneer of yogurt reinvention, struggles to keep pace.
The U.S. Stalls Out
Back at home, supermarket yogurt aisles are overloaded—offering everything from oat-based cups with mushroom adaptogens to collagen-infused drinkables—yet overall sales remain flat. The innovation curve seems to have outpaced consumer trust. Amid wellness fatigue and label skepticism, many Americans are walking past the dairy case entirely.
U.S. producers now face a critical question: do they double down on novelty, or return to simplicity and health transparency? The opportunity remains—especially in the realm of gut health and immunity—but tapping into it will require a reset in both strategy and story.
As the rest of the world embraces yogurt’s evolving role in modern nutrition, the U.S. risks becoming an afterthought in a market projected to exceed $79.6 billion globally by 2035.
The rest of the world is clearly hungry. The question is whether America still has the stomach
Key Market Players
- NESTLÉ SA
- Danone Groupe SA
- General Mills
- Yakult Honsha Co. Ltd
- Chobani Inc.
- Chr. Hansen Holding A/S
- DuPont
- DSM
- Ultima Foods Inc.
- Protexin
- MORINAGA & CO. LTD
- BioGaia AB
- Sodiaal S.A
- Kraft Foods Group, Inc.
- Probi
Key Segmentation
By Product Type:
By product type, the market is categorized into yogurt drinks, Greek yogurt, set yogurt, and frozen yogurt.
By Distribution Channel:
By distribution channel, the market is segmented into hypermarkets, retailers, convenience stores, and specialist retailers.
By Region:
By region, the market is divided into North America, Latin America, Europe, the Middle East & Africa, East Asia, South Asia, and Oceania.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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