The global grass-fed beef market is poised for solid growth, reaching USD 13,560.2 million by 2025 and projected to exceed USD 21,230.6 million by 2035 at a CAGR of 4.5%. This momentum reflects the growing shift among consumers toward healthier, cleaner, and more sustainable food choices, with grass-fed beef gaining traction as a natural, nutrient-rich alternative to conventional grain-fed meat.
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Market Trends Highlighted:
- Health-Conscious Consumer Shift: Increasing awareness around the health benefits of grass-fed beef—including higher levels of omega-3 fatty acids, antioxidants, and lower saturated fat—is driving consumer demand globally.
- Sustainability and Ethical Sourcing: Grass-fed beef is being recognized for its lower environmental impact compared to feedlot farming, supporting carbon sequestration and promoting ethical livestock practices, making it a popular choice among environmentally-conscious consumers.
- Premiumization of Meat Products: As consumers seek transparency and quality, grass-fed beef is emerging as a premium meat category, especially in retail, specialty stores, and gourmet food services.
- Clean Label and Organic Trends: The rise in clean eating habits is boosting demand for products that are hormone-free, antibiotic-free, and pasture-raised, all of which align with grass-fed beef production methods.
- Food Service Industry Integration: Restaurants, fast-casual chains, and premium burger brands are incorporating grass-fed beef in their menus to meet demand for better-for-you protein options.
- Growth of Direct-to-Consumer and E-commerce Channels: Brands are leveraging online platforms and subscription models to deliver grass-fed beef directly to consumers, increasing accessibility and brand loyalty.
- Certification and Traceability: Consumers are demanding clear labeling and third-party certifications (e.g., USDA Organic, AGA Certified) to verify authenticity and sourcing standards of grass-fed claims.
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Key Takeaways of the Report:
- The global grass-fed beef market is projected to grow from USD 13.56 billion in 2025 to over USD 21.23 billion by 2035, registering a CAGR of 4.5% during the forecast period.
- Rising health concerns, especially regarding processed meats and red meat intake, are driving the shift toward leaner, grass-fed alternatives.
- The demand is led by North America and Europe, with Asia-Pacific emerging rapidly, particularly in health-forward economies like South Korea.
- Consumers under 40—particularly Millennials and Gen Z—are major contributors to demand, seeking ethically raised, clean-label animal protein.
- Retail expansion is boosting market visibility, with major supermarkets and organic retailers allocating more shelf space to grass-fed beef SKUs.
- Value-added products, such as grass-fed beef jerky, sausages, and frozen meals, are expected to see fast growth, offering convenience without sacrificing nutritional value.
- The rise of plant-forward flexitarian diets also plays a role, as many consumers reduce meat intake but opt for higher-quality, responsibly sourced meat when they do consume it.
Regional Market Outlook:
- United States: Expected CAGR of 4.3%; driven by strong retail infrastructure, rising organic food demand, and widespread consumer education on health and sustainability.
- United Kingdom: Forecasted CAGR of 4.4%; the growing demand for traceable, premium meat and expanding organic farming practices are boosting growth.
- European Union: Leading with a CAGR of 4.6%, supported by government sustainability initiatives, animal welfare regulations, and increasing consumer preference for pasture-raised meat.
- South Korea: Fastest-growing among highlighted regions with a CAGR of 4.7%, as demand for imported premium proteins rises and dietary habits evolve toward high-protein, low-fat options.
Key Players
- JBS Foods ® (Brand – Grass Run Farms)
- Tyson Foods
- Australian Agricultural Company Limited
- Hormel Foods Corporation
- Cargill, Inc.
- ANZCO Foods
- Conagra Brands, Inc.
- Creekstone Farms Premium Beef, LLC
- Sysco Corporation
Explore Meat, Poultry & Seafood Industry Analysis : https://www.futuremarketinsights.com/industry-analysis/meat-poultry-and-seafood
Key Segments
By Form:
- Raw Meat
- Processed Meat
- Fresh Processed
- Cured
- Smoked
- Restructured
- Slices
- Chop meat
- Steak cuts
- Cuts
- Patties
- Sausages
- Nuggets
- Meatloaf
- Dried
- Others (Fermented, Pickled, etc.)
By Format:
- Chilled
- Frozen
- Shelf Stable
By End Use:
- Food Processing Industry
- Foodservice (Hotels, Restaurants, Cafés
- Sauces, Dressings, and Glazes
- Snacks
- Baked Products
- Ready Meals
- Processed Meat Products &Marinades
- Seasoning
- Instant Noodle/Pasta
- Soups, Stocks, and Bouillon
- Others (Pie Gravies, etc.)
- Institutional
- Household (Retail)
By Distribution Channel:
- Direct Sales/B2B
- Indirect Sales/B2C
- Hypermarkets/ Supermarkets
- Specialty Meat Outlets
- Groceries/Mass Retailers
- Wholesale Club Stores
- Butcher Shops
- Ranch
- Online Retailing
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia Pacific
- Middle East and Africa
