The ayurvedic products and treatment market is experiencing robust growth, with its value projected to rise from USD 16.51 billion in 2025 to USD 77.42 billion by 2035, at a CAGR of 16.2% during the forecast period.
After 15 years reporting on health and wellness markets, one thing is painfully clear: the louder the hype, the more scrutiny it deserves. The Ayurvedic products and treatment industry is exploding across global markets—but behind the glossy wellness slogans lies a troubling truth. We’re scaling up ancient medicine with 21st-century speed, yet leaving modern safety standards behind.
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A rocket ride. The growth is fueled by a consumer base desperate for alternatives—people are sick of side effects, overprescription, and corporate pharma. They want “natural.” They want “clean.” Ayurveda promises that.
But here’s the problem: there are almost no rules. In countries like the United States, Ayurvedic products fall into regulatory gray zones. They’re often sold as dietary supplements, which means they’re not subject to the same rigorous pre-market testing as pharmaceuticals. That’s a dangerous loophole. Especially when we’re talking about formulations that sometimes contain dozens of bioactive compounds—and in some cases, potent metals.
No matter how ancient or sacred a system is, if it’s going into people’s bodies, it needs to be tested. Validated. Held accountable. This market is growing too fast for regulators to keep pretending it’s niche. It’s not niche. It’s mainstream now. And it’s going global.
We need mandatory lab testing for every Ayurvedic product sold across borders. Not optional. Not “third-party verified.” Certified. Transparent. We need ingredient labeling that means something—not vague promises or Sanskrit names that no average consumer can decode. And we need real investment in clinical research, not just slick branding campaigns and celebrity endorsements.
Ayurveda is not the enemy here. Bad governance is. Lax oversight is. A wellness industry chasing margins over medicine is.
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Ayurvedic Products and Treatment Market Analyzed by Key Investment Segments
By Product:
- The market is segmented into drugs, skin care products, hair care products, health care products, oral care products, and others.
By Form:
- The market covers powder, tablets, capsules, liquid, and others.
By Application:
- The market is categorized into healthcare (respiratory system, gastrointestinal care, cardiovascular health, infectious diseases, othopedic health, and others), personal care (oral care, skin care, and hair care), and others.
By Distribution Channel:
- The market is divided into business to business (B2B) (wholesalers, pharmacies, supermarkets, and others) and business to consumer (B2C).
By Region:
- The market spans North America, Western Europe, East Asia, and South Asia.
