The global stevia market is poised to grow from USD 1.47 billion in 2025 to USD 2.5 billion by 2035, expanding at a CAGR of 6.2%. This growth is driven by rising health consciousness, increased prevalence of diabetes and obesity, and the growing regulatory push for sugar reduction. As consumers and governments shift toward natural sweetening options, stevia is gaining traction for its low-calorie, plant-based composition.
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Market Trends Highlighted:
Health-Driven Consumption:
Increasing global awareness of obesity, diabetes, and other metabolic conditions is driving the replacement of artificial sweeteners with natural, zero-calorie alternatives like stevia.
Government Policy Support:
Sugar taxation and health-oriented labeling reforms in several countries are incentivizing food and beverage manufacturers to use stevia in product formulations.
Product Innovation and Diversification:
Companies are developing stevia-based solutions for a range of products including beverages, dairy items, baked goods, and nutrition bars, often blending steviol glycosides to improve taste and functionality.
Powdered Extracts Dominate:
Powdered stevia extracts are forecasted to retain a 60% market share in 2025 due to their superior shelf life, solubility, and transportation efficiency.
Rebaudioside A and B in Focus:
These glycoside components are favored in formulations for their sweetness potency and reduced bitterness, contributing to their dominant share in global stevia production.
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Key Takeaways of the Report:
- Market Size and Growth:
Stevia market to grow from USD 1.47 billion in 2025 to USD 2.5 billion by 2035 at a 6.2% CAGR. - Product Form Trend:
Powdered stevia extracts lead the market due to handling benefits and cost efficiency. - Health-Conscious Shift:
Consumer preference for non-GMO, plant-based, and clean-label sweeteners is a major demand driver. - Corporate Investment:
Leading players are heavily investing in R&D to improve flavor profiles and broaden application in food and beverage categories. - Regulatory Frameworks:
Global policies favoring sugar reduction and wellness-oriented labeling regulations fuel market momentum.
Regional Market Outlook:
United States:
Expected to grow at 5.4% CAGR, the U.S. market benefits from mature F&B sectors, advanced formulations, and proactive FDA support. Major players like Cargill and PureCircle are leading innovation in high-purity extracts.
United Kingdom:
Driven by a 4.6% CAGR, the UK market thrives on clean-label trends and the Sugar Tax, prompting strong stevia usage in beverages, bakery, and breakfast cereals.
Germany:
Growing at 4.7% CAGR, Germany benefits from strong consumer awareness and a robust manufacturing ecosystem, with players like Beneo focusing on advanced formulations and EU-aligned health regulations.
France:
With a 4.4% CAGR, French culinary and wellness culture drives stevia’s uptake in gourmet foods and low-calorie desserts, supported by R&D-focused firms like Roquette Frères.
Italy:
Experiencing 4.2% CAGR growth, Italy is blending Mediterranean food values with health trends, using stevia in gelatos and artisanal products.
South Korea:
Registering a 5% CAGR, South Korea incorporates stevia in functional and K-wellness foods, supported by government-backed dietary reforms and major firms like CJ CheilJedang.
Japan:
With a 4.5% CAGR, Japan’s stevia market thrives on innovation in bitterness-masking formulations and aging-focused food design, led by R&D pioneers like Mitsubishi Corporation.
China:
As one of the largest producers, China is projected to grow at 6.0% CAGR, fueled by government incentives, low-cost production, and global export leadership through firms like GLG Life Tech.
Australia & New Zealand:
At 4.3% CAGR, these markets are leveraging clean-label preferences and wellness branding, with strong retail integration and reformulation support.
India:
The fastest-growing market at 6.3% CAGR, India’s surge is powered by sugar-related health issues, FSSAI support, and integration with Ayurvedic nutrition in traditional and modern food sectors.
Competition Outlook:
The stevia market is highly competitive and innovation-driven, with global and regional players vying for share through high-purity product offerings, proprietary formulation techniques, and strategic partnerships. Key companies include:
Leading Stevia Suppliers
- Cargill, Incorporated
- Ingredion (incl. PureCircle)
- Tate & Lyle
- HOWTIAN
- Archer Daniels Midland Company (ADM)
- GLG Life Tech Corp.
- Evolva Holding SA
- Stevia First Corporation
- Jianlong Biotechnology Co., Ltd
- Morita Kagaku Kogyo Co., Ltd
Explore Functional Food Ingredients Industry Analysis: https://www.futuremarketinsights.com/industry-analysis/functional-food-ingredients
Key Stevia Market Segmentation and Study across Changing Consumer Preferences
By Product Type:
The industry is segmented into conventional and unconventional.
By Form:
The market is studied by key categories on the basis of powder extract, liquid, and leaf.
By Region:
The market is segmented into North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia, Belarus, and the Middle East & Africa.
