In a world increasingly defined by hygiene, aesthetics, and environmental responsibility, few industries have undergone as quiet a transformation — or posted as steady a climb — as the carpet and upholstery cleaning services sector. Projected to reach a valuation of USD 67.4 billion in 2025, the global market is poised for a robust growth trajectory, with estimates pointing to a 6% compound annual growth rate (CAGR) over the next decade. By 2035, the industry is expected to reach USD 120.8 billion, signaling both resilience and reinvention in a service sector that has often flown under the radar.
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Cleaning Up in a Post-Pandemic World
Much of the industry’s renewed momentum can be traced to the lasting effects of the COVID-19 pandemic, which fundamentally changed how businesses and households perceive cleanliness. What was once an occasional task has become a critical part of routine maintenance — particularly in commercial sectors such as hospitality, healthcare, retail, and corporate offices.
In the residential market, heightened awareness around allergens, bacteria, and indoor air quality is fueling consumer demand for professional deep cleaning. With more people working from home, home environments are being treated with the same scrutiny once reserved for workplaces, leading to more frequent and comprehensive cleaning schedules.
Technology and Sustainability at the Forefront
Modern carpet and upholstery cleaning services now incorporate an array of innovative technologies. Advanced techniques such as low-moisture cleaning, dry compound extraction, and UV sanitation are becoming mainstream, offering better results with faster drying times and lower environmental impact.
A shift toward eco-friendly cleaning products — including enzyme-based, biodegradable solutions — reflects rising consumer expectations for sustainability. Simultaneously, digital tools are streamlining service delivery, with automated scheduling systems, GPS-enabled technician tracking, and customer portals enhancing efficiency and transparency.
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Regional Insights
- The North American market is mature, with strong demand from commercial sectors like healthcare, offices, and hospitality. Growth is driven by sustainability trends and technological innovation, especially among franchise players.
- In Europe, strict environmental regulations and growing consumer preference for eco-friendly solutions are shaping the market. The region is seeing steady growth, particularly in urban areas and the tourism industry.
- Asia-Pacific is the fastest-growing region, fueled by rapid urbanization, rising disposable incomes, and increased adoption of on-demand cleaning apps. Countries like China and India are witnessing a major shift from informal to professional services.
- Latin America is experiencing gradual growth, driven by urban expansion and rising hygiene awareness. Although the market remains fragmented, opportunities are increasing in commercial cleaning, especially in retail and hospitality.
- In the Middle East & Africa, demand is growing in premium residential and hospitality segments. Though the market is still emerging, increasing investments in real estate and tourism are creating significant long-term potential.
Challenges Ahead
While the outlook remains promising, the industry faces several challenges. A tightening labor market in many regions is increasing pressure on service providers to recruit, train, and retain qualified technicians. The role has evolved beyond basic cleaning to include a working knowledge of chemical safety, equipment handling, and customer service.
Additionally, the growing availability of DIY carpet cleaning machines and rental services could impact demand at the lower end of the market. However, these options often fail to match the deep-cleaning efficacy or long-term benefits of professional services.
Maintaining consistency, quality, and regulatory compliance across a highly decentralized industry will be key hurdles in the coming years.
Key Players
- ServiceMaster Global Holdings Inc.
- ABM Industries Inc.
- Jani-King International Inc.
- CleanNet USA Inc.
- Anago Cleaning Systems Inc.
- Crest Commercial Cleaning Ltd.
- DuraClean
- Eco Group Services
- Pritchard Industries Inc.
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Key Segments
By Service:
The carpet & upholstery cleaning services market is segmented into carpet cleaning services and upholstery cleaning services.
By Application:
The application segment includes commercial and residential sectors. The commercial segment is further broken down into aviation, commercial spaces, healthcare facilities, hospitality, government, institutional, and others. The residential segment includes household carpet and upholstery cleaning.
By Region:
The regional analysis covers North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East & Africa.
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