Global Champagne Market to Reach USD 13.26 Billion by 2035, Fueled by Premium Indulgence and Casual Celebration Trends

Champagne Market

The global champagne market is poised for significant growth, projected to rise from USD 8,063.6 million in 2025 to USD 13,260.4 million by 2035. This expansion reflects a steady CAGR of 5.1% over the forecast period, driven by a growing consumer base with a preference for premium sparkling wines. As champagne evolves from a symbol of grand celebration to a staple of casual and social gatherings, its market trajectory continues to surge.

Traditionally associated with weddings, anniversaries, and achievements, champagne has increasingly become part of informal occasions such as birthdays, corporate events, dinners, and weekend gatherings. This shift in consumption behavior—especially among younger demographics—has widened the champagne consumer base, contributing to a steady demand across global markets. Meanwhile, regions like Europe and North America are witnessing a rise in food service establishments and high-end bars that routinely feature champagne on their menus, further reinforcing its growing appeal.

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Key Champagne Market Trends Highlighted

  • Premiumization of Alcoholic Beverages: The global consumer trend toward premium and luxury goods has spilled into the alcoholic beverages sector. Champagne, with its luxury heritage, is gaining popularity among consumers willing to pay for high-quality indulgence.
  • Millennial and Gen Z Influence: Younger consumers are playing a crucial role in reshaping consumption patterns. Their affinity for experiential dining and preference for Instagrammable moments has boosted demand for aesthetically appealing beverages like champagne.
  • Diversification of Product Offerings: Flavored champagnes featuring notes of citrus, apple, almond, and exotic fruit blends are being introduced to attract new consumers and increase product versatility across occasions.
  • Sustainability and Organic Production: Consumers are increasingly seeking sustainably produced and organic champagnes, prompting wineries to innovate in vineyard practices and transparent labeling.

Champagne Industry Developments

  • Leading producers are introducing limited-edition releases and vintage collections to create exclusivity and stimulate demand.
  • Several brands are collaborating with fashion houses and luxury designers for co-branded champagne packaging and gift sets, reinforcing their premium status.
  • Investment in digital marketing and direct-to-consumer (DTC) channels has increased post-pandemic, allowing producers to expand reach and personalize consumer experiences.

Key Takeaways of Report

  • The champagne market is projected to grow at a CAGR of 5.1% between 2025 and 2035.
  • Evolving consumer preferences are shifting champagne consumption from purely ceremonial to more casual, lifestyle-oriented use.
  • North America and Europe remain the largest markets, but Asia-Pacific is showing strong growth potential, particularly in China.
  • Product diversification, premium branding, and sustainability are shaping the future of the industry.

Champagne Market Drivers

One of the primary drivers of the champagne market is its strong association with special events and the growing global culture of celebratory drinks. Consumers increasingly mark not only major milestones but also smaller achievements and everyday moments with champagne. This trend is further amplified by the growing frequency of corporate events, promotional gatherings, and festive parties where champagne is served.

Champagne’s unique flavor profile—crafted using grape varietals such as Chardonnay, Pinot Noir, and Pinot Meunier—also contributes to its growing popularity. The rise of modern bars and restaurants in urban centers, especially across Europe and North America, has led to a broader availability and visibility of champagne, helping to normalize its consumption outside of traditional occasions.

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Champagne Market Regional Insights

United States

In 2025, the U.S. champagne market is estimated at USD 1.8 billion, with a robust CAGR of 5.5% from 2025 to 2035. The demand is largely driven by increasing consumption among millennials and a strong preference for premium and imported wines.

France

The home of champagne continues to be a stronghold with a market volume of USD 1.5 billion in 2025. However, its growth is more moderate, at a CAGR of 3.0%, indicating market maturity.

United Kingdom

Champagne holds a strong cultural position in the UK. The market is projected to grow from USD 1.2 billion in 2025 at a CAGR of 4.2%, supported by rising imports and increasing demand for rosé champagne.

Japan

Japan’s refined culinary culture and preference for luxury items support its champagne market, valued at USD 900 million in 2025. A CAGR of 3.8% over the forecast period shows steady, high-value consumption.

China

China is emerging as a high-growth market with a projected CAGR of 6.5% from 2025 to 2035. With a 2025 valuation of USD 750 million, the growing upper-middle class and premiumization trend are key factors driving consumption.

Competition Outlook

The global champagne market is moderately consolidated, dominated by a few key players known for heritage, consistency, and luxury branding. Companies are focusing on vertical integration, international expansion, and e-commerce strategies to strengthen their market positions.

Key players in the market include:

  • Moët & Chandon (LVMH)
  • Piper-Heidsieck
  • Laurent-Perrier
  • Taittinger
  • Nicolas Feuillatte
  • Champagne Lanson
  • Bollinger

Strategic collaborations, vineyard expansions, and limited-edition launches are some of the competitive tactics being used to capture niche market segments and retain customer loyalty.

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Key Segments of the Report

By Price Range:

The market is segmented into economy, mid-range, and luxury, with luxury champagne holding a significant share due to strong consumer preference for premium products.

By Sales Channel:

The market is divided into offline sales channels such as supermarkets, hypermarkets, departmental stores, convenience stores, and others, along with online sales through company websites and e-commerce platforms.

By Region:

The market is analyzed across North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan and Baltic Countries, Russia and Belarus, and The Middle East & Africa.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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