The global stevia market is on a steady growth path, with a projected valuation of USD 2.5 billion by 2035, up from USD 1.47 billion in 2025. Registering a CAGR of 6.2% over the forecast period (2025–2035), the growth reflects an accelerating global preference for plant-based, zero-calorie sweeteners. Stevia, a natural extract derived from the leaves of the Stevia rebaudiana plant, continues to gain favor as the food and beverage industry pivots toward healthier alternatives to sugar.
This growth is primarily driven by intensifying global efforts to reduce sugar consumption in response to the rising prevalence of obesity, diabetes, and other chronic health conditions. Governments across regions—such as the USA, UK, and Mexico—have implemented sugar taxes and health-focused regulations, prompting a surge in the use of non-nutritive sweeteners like stevia. With zero glycemic impact and no caloric value, stevia has positioned itself as a key ingredient in the global move toward healthier diets.
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Market Trends Highlighted
- Health-Conscious Shifts: Consumers are increasingly scrutinizing product labels and opting for natural, clean-label ingredients. This has made stevia a popular choice for reformulated and new products alike.
- Government Policy Influence: Regulatory actions such as sugar taxes and food labeling reforms are supporting the shift toward stevia adoption, particularly in beverages and bakery products.
- Innovation in Formulation: Advanced extraction and blending technologies are reducing bitterness, improving taste profiles, and increasing stability in various food matrices.
- Rising Functional Applications: Stevia is being integrated into functional foods and wellness-oriented products, including probiotic beverages, protein snacks, and dietary supplements.
- Sustainability and Cultivation: Vertical integration, especially in China and India, is improving both the affordability and scalability of stevia production.
Key Takeaways of the Report
- Market Size: The stevia market is forecasted to grow from USD 1.47 billion in 2025 to USD 2.5 billion by 2035, at a CAGR of 6.2%.
- Consumer Trends: Health and wellness trends, alongside sugar taxes and dietary guidelines, are catalyzing stevia demand.
- Top Growth Markets: India, China, USA, and South Korea are key markets leading stevia adoption.
- End-Use Sectors: Major applications include beverages, dairy, bakery, and nutraceuticals, with increasing penetration in meal replacements and low-calorie desserts.
- Regulatory Landscape: Favorable government policies and increasing health literacy are pivotal to long-term market growth.
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Regional Market Outlook
- United States:
With a CAGR of 5.4%, the US stevia market thrives on clean-label trends and FDA guidance on sugar reduction. Major players like Cargill and PureCircle are leading innovation in high-purity stevia-based formulations for beverages, dairy, and plant-based foods.
- United Kingdom:
Driven by the Soft Drinks Industry Levy, the UK market is expanding at 4.6% CAGR, with a strong consumer push for clean-label products. Major brands and private labels are innovating with stevia in cereals, beverages, and low-calorie snacks.
- Germany:
Registering 4.7% CAGR, the German stevia market benefits from a well-informed consumer base and progressive EU-aligned health regulations. Local firms are focusing on taste enhancement and bitterness reduction to meet high-quality standards.
- France:
Culinary innovation and health trends converge in France, fueling 4.4% CAGR. Stevia is being embraced in premium desserts and gourmet yogurts, supported by R&D leaders such as Roquette Frères.
- Italy:
With a 4.2% CAGR, Italy integrates stevia into its Mediterranean and artisanal food culture. The demand for sugar-free gelatos and pastries is on the rise, spurred by the popularity of healthy indulgence.
- South Korea:
A 5% CAGR growth is expected as stevia is increasingly used in functional foods and beverages, aligning with K-wellness trends. Blending stevia with botanicals and probiotics is gaining ground.
- Japan:
The Japanese market, growing at 4.5% CAGR, benefits from a strong R&D environment. Focus is on high-purity steviol glycosides for use in functional beverages and diabetic foods.
- China:
One of the world’s leading producers, China is projected to grow at a 6.0% CAGR, supported by Healthy China 2030 policies and vertical integration. Companies like GLG Life Tech and Qufu Xiangzhou are expanding globally through cost-effective cultivation and advanced extraction.
- Australia & New Zealand:
Growing at 4.3% CAGR, demand is centered around wellness branding, especially in sports nutrition, herbal teas, and pet foods, supported by government-led reformulation programs.
- India:
The fastest-growing market at 6.3% CAGR, India is capitalizing on natural sugar substitute trends. Stevia is gaining popularity in traditional sweets, ayurvedic nutrition, and diabetic-friendly beverages. Brands like Stevia World Agrotech and Zindagi are scaling up production and consumer outreach.
Competition Outlook
The global stevia market is highly competitive and innovation-driven. Key companies are investing heavily in R&D to improve flavor, texture, and stability of stevia extracts across various applications. Strategic collaborations, acquisitions, and regional expansion remain core tactics.
Leading Stevia Suppliers
- Cargill, Incorporated
- Ingredion (incl. PureCircle)
- Tate & Lyle
- HOWTIAN
- Archer Daniels Midland Company (ADM)
- GLG Life Tech Corp.
- Evolva Holding SA
- Stevia First Corporation
- Jianlong Biotechnology Co., Ltd
- Morita Kagaku Kogyo Co., Ltd
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Key Stevia Market Segmentation and Study across Changing Consumer Preferences
By Product Type:
The industry is segmented into conventional and unconventional.
By Form:
The market is studied by key categories on the basis of powder extract, liquid, and leaf.
By Region:
The market is segmented into North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia, Belarus, and the Middle East & Africa.
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