The global boat rental market is set to witness significant growth over the next decade, according to new market research. Valued at USD 21.8 billion in 2025, the industry is projected to grow at a compound annual growth rate (CAGR) of 6.4%, ultimately reaching USD 40.5 billion by 2035. The growing popularity of recreational boating, coupled with rising demand for on-demand marine experiences, is accelerating this upward trend.
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Demand for On-Demand and Luxury Marine Experiences Fueling Boat Rentals
Increasing interest in leisure boating experiences, yacht charter services, and peer-to-peer boat sharing platforms is propelling the boat rental market to new heights. Consumers are prioritizing experiences over ownership, giving rise to platforms that enable hourly, daily, and weekly boat rentals without the need for long-term commitments. The surge in marine tourism across coastal destinations in North America, Europe, and Southeast Asia further strengthens the market outlook.
Coastal Tourism and Technological Innovation Leading Market Transformation
The expansion of coastal and maritime tourism, along with the integration of smart booking technologies and mobile applications, is streamlining the process of renting boats globally. Tourists are now able to explore boat rental options near them, compare prices, and book vessels with ease through digital platforms. This has significantly lowered entry barriers and broadened access for novice and seasoned boaters alike.
Moreover, the adoption of eco-friendly electric boats and solar-powered vessels reflects a growing trend toward sustainability in marine travel. Governments and private companies are increasingly investing in clean-energy marine transportation, which will continue to support the market’s long-term growth.
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Regional Insights
- North America leads the global boat rental market, driven by strong marine infrastructure, high consumer spending, and the popularity of peer-to-peer boat sharing platforms. The U.S. and Canada remain key markets due to their extensive coastlines and boating culture.
- Europe holds the second-largest share, fueled by marine tourism in countries like Greece, Italy, Croatia, and Spain. The region benefits from a strong sailing tradition and growing demand for luxury yacht charters.
- Asia-Pacific is the fastest-growing region, with rising disposable incomes and expanding coastal tourism in Thailand, Indonesia, Vietnam, and Australia. Government investments and digital rental platforms are accelerating adoption.
- Latin America shows emerging potential, particularly in Brazil and Mexico, where interest in marine leisure and eco-tourism is increasing alongside better marina infrastructure.
- Middle East & Africa offer niche growth, with luxury rentals thriving in the UAE and tourism-driven opportunities growing in South Africa, Mauritius, and Seychelles.
Key Players
- Globesailor
- Sailo
- Boat setter
- Incrediblue
- Nautal
- Blue Boat Yacht Entertainment Company
- GroupeBeneteau
- GETMYBOAT Inc.
- Zizooboats GmbH
- Boatjump
- Brunswick Group
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Key Segmentation
By Boat Type:
The segmentation is into Inboard Boats, Outboard Boats, Sail Boats, and Others.
By Boat Size:
The segmentation is into Less than 30 ft, Between 30 and 79 ft, and Greater than 79 ft.
By Power:
The segmentation is into Engine Powered, Man Powered, and Sail Propelled.
By Activity:
The segmentation is into Sailing and Leisure, Fishing, and Others.
By Region:
The report covers North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East and Africa.
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