The cognitive health supplement market is projected to attain a valuation of USD 11.55 billion in 2025 and is anticipated to experience robust growth, expanding at a compound annual growth rate (CAGR) of 13.3% from 2025 to 2035. By the end of the forecast period, the market is expected to reach a substantial worth of USD 40.27 billion. This growth is attributed to increasing consumer focus on mental well-being, heightened awareness of neurodegenerative disorders, and rising demand for functional nutrition that enhances brain performance.
Brain health supplements are rapidly gaining traction as consumers prioritize mental clarity, focus, and long-term cognitive support. The growing prevalence of neurological conditions such as Alzheimer’s disease and dementia is pushing individuals to explore preventative solutions. This has led to a surge in demand for nootropics and natural ingredients like ginkgo biloba, omega-3 fatty acids, and adaptogens that help support memory, concentration, and overall mental acuity.
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Strategic mergers and acquisitions continue to reshape the landscape of the cognitive health supplement industry. Notably, Nestlรฉ Health Science acquired a majority stake in Vital Proteins to expand its footprint in the brain wellness and holistic nutrition segments. Similarly, Unilever acquired Onnit, a leading brand in nootropic supplements, to enhance its health and wellness portfolio. These developments reflect a broader trend of major players acquiring innovative startups to accelerate product diversification and tap into emerging market demands.
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- The global cognitive health supplements market is expected to grow from USD 11.55 billion in 2025 to USD 40.27 billion by 2035.
- The market will expand at a CAGR of 13.3% over the forecast period.
- Rising consumer demand for mental wellness and memory-enhancing products is a major growth driver.
- Nootropics and natural functional ingredients are dominating product development pipelines.
- M&A activities are strengthening the position of key players in global markets.
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Emerging trends include the integration of artificial intelligence in supplement formulation, the rise of personalized nootropic stacks, and increased popularity of vegan and plant-based brain supplements. Consumers are showing a strong preference for clean-label products with clinically-backed ingredients. Moreover, the convergence of cognitive health with gut health and mood regulation is opening new avenues for multifunctional product offerings.
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- Natureโs Bounty launched a new cognitive support line formulated with Bacopa monnieri and choline for enhanced memory and focus.
- HVMN introduced ketone-based nootropic drinks, integrating brain fuel with cognitive enhancement.
- Mind Lab Pro expanded its product range with third-party clinical validation to support its efficacy claims.
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Functional beverages infused with nootropic ingredients are witnessing increased demand. Startups are exploring mushroom-based cognitive support formulas featuring lion’s mane and cordyceps. Digital health platforms are integrating supplement recommendations into wellness apps, creating new distribution opportunities. There is also a growing demand for cognitive support in aging populations, opening up growth prospects in geriatrics-focused formulations.
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- Neurohacker Collective launched a customizable nootropic subscription platform.
- NOW Foods expanded its cognitive line with fast-dissolve tablet formats.
- Thorne HealthTech introduced brain health supplements with AI-driven personalization.
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The market is fragmented with strong competition among both legacy health brands and emerging direct-to-consumer startups. Key players include GNC, Nature Made, Thorne, Onnit, and Gaia Herbs. Competitive differentiation is increasingly centered on clinical validation, ingredient transparency, and delivery innovation. Strategic partnerships with neuroscientists and universities are becoming vital for product credibility and consumer trust.
Key Players
- Natureโs Bounty
- Nestlรฉ Health Science
- Onnit
- Pure Encapsulations
- Neurohacker Collective
- BrainMD Health
- NOW Foods
- Jarrow Formulas
- Life Extension
- Thorne Research
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- United States (8.1%): The U.S. remains the largest market due to high consumer awareness and strong presence of established brands.
- United Kingdom (7.5%): Rising demand for natural wellness solutions is driving growth.
- France (6.9%): Consumers are leaning toward plant-based and herbal brain supplements.
- Germany (7.3%): Interest in memory-boosting products among aging populations is expanding.
- Italy (6.7%): Slow but steady rise in the adoption of cognitive supplements in preventive health.
- South Korea (8.4%): Surge in tech-savvy consumers adopting nootropic trends.
- Japan (7.8%): Age-related cognitive health concerns are fueling product innovation.
- China (9.2%): Rapid urbanization and awareness of mental health are boosting demand.
- Australia (7.0%): Consumers are seeking holistic brain health solutions.
- New Zealand (6.5%): Niche market with increasing interest in organic and clean-label options.
Explore Food Supplement and Nutrition Industry Analysis: https://www.futuremarketinsights.com/industry-analysis/food-supplement-and-nutrition
Key Segmentation
By Product Type:
It’s classified as Omega-3 Fatty Acids, Ginkgo Biloba, Vitamins and Minerals, Herbal Supplements, and Probiotics and Prebiotics.
By Form:
It’s classified as Chewable, Capsule, Tablet, Powder, and Liquid.
By Sales Channel:
It’s classified as Pharmacies and Drugstores, Specialty Health and Wellness Stores, Hypermarkets/Supermarkets, and Online Retailers.
By Functionality:
It’s classified as Memory Support, Focus and Concentration Improvement, Boosting Cognitive Performance, Stress and Anxiety Management, and Mood Enhancement.
By Region:
It’s divided into North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East and Africa.
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