The global canned tuna market is expected to expand significantly, growing from USD 11,158.4 million in 2025 to USD 17,832.6 million by 2035 at a CAGR of 4.8% during the forecast period. The increasing demand for ready-to-eat seafood products, coupled with shifting consumer preferences towards protein-rich and healthy food options, is driving this growth.
The rising awareness of the health benefits associated with tuna consumption, such as its high protein content, omega-3 fatty acids, and essential nutrients, is further boosting market expansion. Additionally, advancements in food processing and packaging technologies are enhancing the shelf life and quality of canned tuna, making it an attractive choice for consumers worldwide.
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Key Canned Tuna Market Trends
- Growing Demand for Ready-to-Eat and Packaged Foods: The increasing preference for convenience foods, driven by busy lifestyles and an expanding working population, is fueling demand for canned tuna.
- Health and Wellness Trend: Consumers are prioritizing high-protein, low-fat, and nutrient-dense foods, making canned tuna a preferred choice.
- Sustainability Concerns: Eco-friendly fishing practices and sustainable sourcing of tuna are gaining importance, leading brands to adopt certifications such as MSC (Marine Stewardship Council).
- Product Innovation: Companies are launching flavored and value-added canned tuna products to cater to changing consumer tastes.
Canned Tuna Industry Developments
- March 2024: Thai Union Group launched a new line of sustainably sourced canned tuna products with enhanced omega-3 content.
- July 2023: Bumble Bee Foods expanded its product portfolio with new ready-to-eat canned tuna meal kits targeting health-conscious consumers.
- October 2022: Starkist introduced a range of tuna pouches with global flavors, appealing to younger demographics.
Key Takeaways of the Report
- The canned tuna market is set to grow at a 4.8% CAGR from 2025 to 2035.
- Rising demand for healthy, protein-rich, and ready-to-eat foods is a key driver.
- Sustainability initiatives and eco-friendly fishing practices are shaping industry trends.
- Product innovation and flavor diversification are attracting a wider consumer base.
Canned Tuna Market Drivers
The expansion of the canned tuna market is primarily driven by the increasing consumption of packaged food products. Consumers are opting for canned food due to its convenience, long shelf life, and nutritional benefits.
Canned foods, including fish, meat, fruits, and vegetables, offer a ready-to-eat or easy-to-cook solution, making them a preferred choice for individuals with hectic lifestyles. The rising number of working professionals and urban dwellers has significantly contributed to the demand for quick and nutritious meal options.
Additionally, growing awareness of the health benefits of tuna, such as its high protein and omega-3 content, is boosting sales. Manufacturers are also focusing on sustainable fishing practices and innovative packaging solutions to appeal to environmentally conscious consumers.
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Canned Tuna Market Regional Insights
United States
- The U.S. canned tuna market is projected to grow at a CAGR of 3.8% from 2025 to 2035.
- Rising consumer preference for protein-rich diets and healthy snacking options is driving demand.
- Sustainability concerns are prompting companies to focus on eco-friendly fishing and packaging.
Japan
- Japan’s canned tuna market is expected to grow at a CAGR of 2.5%.
- The demand for high-quality, traditionally processed tuna remains strong.
- Innovations in low-sodium and additive-free canned tuna are gaining traction.
Italy
- Italy’s market is anticipated to expand at a CAGR of 3.2%.
- Tuna is a staple in Italian cuisine, with high consumption in salads, pasta, and Mediterranean dishes.
- Increasing demand for premium, organic, and sustainably sourced tuna is driving market growth.
Competitive Outlook
The canned tuna market is highly competitive, with key players focusing on product diversification, sustainability initiatives, and regional expansion. Leading companies include:
- Thai Union Group PCL
- Bumble Bee Foods, LLC
- Starkist Co.
- Dongwon Industries Co., Ltd.
- Princes Group
- Bolton Group (Rio Mare)
- Century Pacific Food, Inc.
- American Tuna, Inc.
- Wild Planet Foods, Inc.
- Jealsa Rianxeira S.A.U.
- Frinsa del Noroeste S.A.
- Alfa Gamma Group (Calvo)
- Iberconsa Seafood Processing
These companies are investing in new product launches, sustainable fishing methods, and strategic partnerships to strengthen their market presence.
With rising consumer awareness about health and sustainability, the canned tuna industry is set for steady growth and innovation in the coming decade.
Explore Seafood Industry Analysis: https://www.futuremarketinsights.com/industry-analysis/seafood
Key Segments of the Report
By Product Type:
Canned White Tuna, Canned Light Tuna, Canned Specialty Tuna
By Product Form:
Chunk, Solid, Flakes, Others
By Flavor:
Unflavored, Flavored
By Sales Channel:
B2B/HoReCa, B2C, Hypermarkets/Supermarkets, Convenience Stores, Online Retail, Others
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa, East Asia, South Asia, and Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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