The ASEAN stick packaging market is poised for significant growth, with projections indicating a sharp rise in value from USD 95.9 million in 2025 to an impressive USD 168.5 million by 2035. This growth trajectory is underpinned by an anticipated CAGR of 5.8% over the next decade, offering a compelling outlook for stakeholders across the packaging industry.
In 2024, the market for stick packaging in the ASEAN region generated a revenue of USD 91.9 million, setting the stage for continued expansion and innovation. Stick packaging, known for its portability, convenience, and efficiency in serving products like powders, beverages, and pharmaceuticals, is increasingly becoming the preferred choice for manufacturers aiming to provide consumer-friendly and cost-effective packaging solutions.
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The ASEAN region, which includes countries such as Indonesia, Malaysia, Thailand, Vietnam, and the Philippines, has experienced rapid economic growth in recent years. This economic progress, coupled with a burgeoning middle class and increasing demand for packaged goods, has significantly contributed to the heightened interest in stick packaging. As consumers become more mobile and on-the-go, stick packs provide an ideal solution that meets their needs for single-serve, easy-to-carry, and portion-controlled packaging.
Market Drivers: Convenience and Sustainability
The demand for stick packaging in ASEAN markets is largely driven by two key factors: convenience and sustainability. Stick packs are particularly popular among busy consumers seeking ready-to-use and portable packaging solutions. Whether for beverages, snacks, or pharmaceuticals, the compact, easy-to-store design of stick packaging appeals to the fast-paced lifestyle that many consumers in the ASEAN region lead.
In addition to consumer convenience, sustainability has emerged as a dominant trend in the packaging sector. Stick packaging solutions are increasingly being made with eco-friendly materials, reflecting the growing emphasis on reducing plastic waste and promoting sustainable practices.
Growth in Key Sectors
Several sectors within the ASEAN market are expected to drive the growth of stick packaging. The food and beverage industry, particularly with the rise of health-conscious consumers, is a significant contributor to this growth. Products such as protein powders, coffee, tea, and nutritional supplements are seeing a rise in stick-pack formats, as these products align with consumer preferences for easy, on-the-go consumption.
Similarly, the pharmaceutical industry is witnessing increasing demand for stick packaging for its convenience and ability to deliver precise, single-dose servings of medications. From over-the-counter medicines to supplements, the pharmaceutical market’s shift toward stick packs is opening new opportunities for manufacturers in the region.
As e-commerce continues to thrive, the packaging demand for shipping and delivery of small, lightweight products is also expanding, and stick packs play a pivotal role in this evolution. The growing trend of direct-to-consumer shipping services is poised to further increase the demand for efficient and space-saving packaging solutions like stick packs.
Technological Advancements and Innovation
Innovation in packaging technology is another important factor supporting the market’s growth. With advancements in materials, automation, and design, stick packaging solutions are becoming more customizable, functional, and appealing to both consumers and manufacturers.
For example, innovations in biodegradable and compostable materials are helping companies meet consumer demands for sustainable packaging solutions. Additionally, enhancements in the printing and labeling capabilities for stick packs allow brands to differentiate their products and create more visually appealing packaging.
Competitive Landscape
Key players in the stick packaging sector are creating and bringing new goods into the market. They are combining with various organizations and expanding their geographical reach. A few of them also collaborate and work with local brands and start-up enterprises to produce new products.
Key Developments in Stick Packaging Market
- In January 2024, Asahi, an Asia-based company, launched a new stick-packed coffee concentration in Vietnam. This product follows the concept of ready-to-serve beverages, offering consumers a convenient and portable coffee option
- In April 2023, Huhtamaki Oyj launched sustainable, flexible packaging innovation. It provides a unique combination of best-in-class protection, full recyclability and affordability.
Key Players in Stick Packaging Market
- Thai Plastic Pack Co., Ltd.
- PT. Pura Barutama
- Jindasiam Packaging Co., Ltd.
- Asia Packaging Solutions
- Sunpack corporation
- PT. Packindo
- InnoPack
- Tetra Pak Philippines
- PT. Polyflex
- Linkstar Packaging
- Asia Flex Pack
Stick Packaging Market Segmentation
By Material:
In terms of material, the stick packaging industry is divided into plastic, paper, aluminum, Others
By Capacity:
In terms of capacity, the stick packaging industry is segmented into up to 5 ml, 6 ml to 10 ml, 11 ml to 15 ml, above 15 ml
By Application:
The stick packaging market includes solid, powder, liquid
By End Use:
Some of end users in the stick packaging include food and beverage, pharmaceutical and nutraceuticals, personal care and cosmetics and other industrial
By Sub-Region:
Key countries of Indonesia, Thailand, Malaysia, Philippines, Vietnam, Myanmar, Singapore, rest of ASEAN are covered.
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