ASEAN Sachet Packaging Market is Growing at a Strong CAGR of 6.6% by 2035 | Future Market Insights, Inc.

ASEAN Sachet Packaging Market

The sachet packaging market in the ASEAN region is experiencing significant growth, driven by various factors ranging from consumer behavior changes to rising demand for convenience products. As of 2024, the sachet packaging market in ASEAN is estimated to reach USD 608.9 million, with projections indicating a robust growth trajectory, expected to reach USD 1,250.7 million by 2035, growing at a CAGR of 6.6% from 2025 to 2035.

This growth is reflective of the evolving needs of consumers, manufacturers, and retailers, with sachet packaging emerging as a popular choice due to its cost-effectiveness, convenience, and flexibility. This blog explores the key trends, factors driving demand, and the future of the sachet packaging market in ASEAN.

Sachets are small, lightweight packaging formats that are often used for products like personal care items, food and beverages, and household cleaning products. They provide a convenient and affordable solution for both manufacturers and consumers, especially in regions with a large low-to-middle-income population.

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With increasing urbanization, higher disposable incomes, and rising consumer preferences for affordable, on-the-go products, the sachet packaging market is poised for growth. Additionally, sachets offer a sustainable packaging solution by using minimal material and often featuring recyclable components, making them an attractive choice for eco-conscious consumers.

Key Trends in the ASEAN Sachet Packaging Market

Growth in Consumer Goods Demand

The demand for consumer goods, particularly in food, beverages, and personal care, has surged in ASEAN countries. Urbanization and the growing middle class are contributing to higher consumption levels, which is driving the need for convenient packaging formats. Sachets are highly popular among consumers as they offer single-serving portions of products, which are especially appealing to people living in fast-paced urban environments.

Affordable Packaging for Emerging Economies

Sachet packaging is particularly beneficial in emerging economies where affordability is a key factor. Many ASEAN countries have large rural populations who are cost-conscious and prefer smaller quantities of products that are available at lower price points. Sachets enable manufacturers to offer small servings at affordable prices, making products more accessible to a wider range of consumers.

Sustainability and Eco-friendly Packaging

As global awareness of environmental issues grows, sustainability has become an essential aspect of packaging. In ASEAN, there is a rising focus on reducing packaging waste and using recyclable materials. Many brands are shifting toward eco-friendly sachets, using biodegradable and recyclable materials to meet both consumer demands and regulatory requirements. This trend is helping drive the sachet packaging market’s expansion, as companies adopt more sustainable practices.

Technological Advancements in Packaging

The packaging industry is rapidly evolving, with innovations in materials, printing technology, and design. For example, the use of multi-layer films, which improve the shelf life and quality of products in sachets, is gaining traction in the region. Additionally, advancements in digital printing are enabling brands to customize sachet designs, allowing for personalized packaging that attracts consumers’ attention and reinforces brand identity.

Competitive Landscape

Key participants in the ASEAN sachet packaging business are creating and bringing new goods to the market. They are combining with various organizations and expanding their geographical reach. A few of them also collaborate and work with local brands and start-up enterprises to produce new products.

Key Players in ASEAN Sachet Packaging Market

  • Sonoco Products Company
  • Huhtamaki Oyj
  • Amcor plc
  • Avesta Continental Pack.
  • Plasindo Lestari
  • WIN CHANCE Group.
  • SCG PACKAGING.
  • Stream Peak International.

ASEAN Sachet Packaging Market Segmentations

By Materials:

  • Plastic
  • Aluminum
  • Paper

By Pack Size:

  • Powder
  • Liquid

By Packaging Machinery:

  • Vertical Form Fill Seal (VFFS) Machines
  • Horizontal Form Fill Seal (HFFS) Machines

By End Use:

  • Food Packaging
  • Beverage Packaging
  • Pharmaceutical Products Packaging
  • Personal Care & Cosmetic Products Packaging
  • Household Products Packaging
  • Agricultural Products Packaging

By Sub-Region:

  • Indonesia
  • Thailand
  • Malaysia
  • Vietnam
  • Philippines
  • Myanmar
  • Singapore
  • Rest of ASEAN

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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