The sachet packaging market in the ASEAN region is experiencing significant growth, driven by various factors ranging from consumer behavior changes to rising demand for convenience products. As of 2024, the sachet packaging market in ASEAN is estimated to reach USD 608.9 million, with projections indicating a robust growth trajectory, expected to reach USD 1,250.7 million by 2035, growing at a CAGR of 6.6% from 2025 to 2035.
This growth is reflective of the evolving needs of consumers, manufacturers, and retailers, with sachet packaging emerging as a popular choice due to its cost-effectiveness, convenience, and flexibility. This blog explores the key trends, factors driving demand, and the future of the sachet packaging market in ASEAN.
Sachets are small, lightweight packaging formats that are often used for products like personal care items, food and beverages, and household cleaning products. They provide a convenient and affordable solution for both manufacturers and consumers, especially in regions with a large low-to-middle-income population.
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With increasing urbanization, higher disposable incomes, and rising consumer preferences for affordable, on-the-go products, the sachet packaging market is poised for growth. Additionally, sachets offer a sustainable packaging solution by using minimal material and often featuring recyclable components, making them an attractive choice for eco-conscious consumers.
Key Trends in the ASEAN Sachet Packaging Market
Growth in Consumer Goods Demand
The demand for consumer goods, particularly in food, beverages, and personal care, has surged in ASEAN countries. Urbanization and the growing middle class are contributing to higher consumption levels, which is driving the need for convenient packaging formats. Sachets are highly popular among consumers as they offer single-serving portions of products, which are especially appealing to people living in fast-paced urban environments.
Affordable Packaging for Emerging Economies
Sachet packaging is particularly beneficial in emerging economies where affordability is a key factor. Many ASEAN countries have large rural populations who are cost-conscious and prefer smaller quantities of products that are available at lower price points. Sachets enable manufacturers to offer small servings at affordable prices, making products more accessible to a wider range of consumers.
Sustainability and Eco-friendly Packaging
As global awareness of environmental issues grows, sustainability has become an essential aspect of packaging. In ASEAN, there is a rising focus on reducing packaging waste and using recyclable materials. Many brands are shifting toward eco-friendly sachets, using biodegradable and recyclable materials to meet both consumer demands and regulatory requirements. This trend is helping drive the sachet packaging market’s expansion, as companies adopt more sustainable practices.
Technological Advancements in Packaging
The packaging industry is rapidly evolving, with innovations in materials, printing technology, and design. For example, the use of multi-layer films, which improve the shelf life and quality of products in sachets, is gaining traction in the region. Additionally, advancements in digital printing are enabling brands to customize sachet designs, allowing for personalized packaging that attracts consumers’ attention and reinforces brand identity.
Competitive Landscape
Key participants in the ASEAN sachet packaging business are creating and bringing new goods to the market. They are combining with various organizations and expanding their geographical reach. A few of them also collaborate and work with local brands and start-up enterprises to produce new products.
Key Players in ASEAN Sachet Packaging Market
- Sonoco Products Company
- Huhtamaki Oyj
- Amcor plc
- Avesta Continental Pack.
- Plasindo Lestari
- WIN CHANCE Group.
- SCG PACKAGING.
- Stream Peak International.
ASEAN Sachet Packaging Market Segmentations
By Materials:
- Plastic
- Aluminum
- Paper
By Pack Size:
- Powder
- Liquid
By Packaging Machinery:
- Vertical Form Fill Seal (VFFS) Machines
- Horizontal Form Fill Seal (HFFS) Machines
By End Use:
- Food Packaging
- Beverage Packaging
- Pharmaceutical Products Packaging
- Personal Care & Cosmetic Products Packaging
- Household Products Packaging
- Agricultural Products Packaging
By Sub-Region:
- Indonesia
- Thailand
- Malaysia
- Vietnam
- Philippines
- Myanmar
- Singapore
- Rest of ASEAN
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