The non-alcoholic beer market sales reached USD 20,524.5 million in 2022, worldwide demand for Non-alcoholic beer shows a year-on-year growth of 2.8% in 2023 and thus, the target product sales are expected to reach USD 20,536.0 million in 2024.
Over the projection period (2024 to 2034), global Non-alcoholic beer sales are projected to rise at a lucrative compound annual growth rate (CAGR) of 7.9% and reach a sales value of USD 43,926.9 million by 2034 end.
Nowadays, end-use consumers are increasingly becoming more conscious of their health and are prioritizing their food and drinks, which offer health benefits beyond the basic distinctive taste of the original product.
Research has demonstrated that non-alcoholic beer can enhance overall cardiovascular health, largely due to its polyphenol content, including xanthohumol—a molecule derived from hops. Consuming alcohol-free beer may help lower blood pressure, reduce inflammation, and decrease homocysteine levels.
Hops are included in non-alcoholic beers not only for their distinctive flavor but also for their preservative properties. Compounds like xanthohumol and myrcenol in hops have a sedative effect, which can improve sleep quality. These compounds enhance the action of gamma-aminobutyric acid (GABA), a neurotransmitter crucial for sleep. Increased GABA levels lead to reduced neuronal activity, resulting in a calming effect on the brain.
The Non-Alcoholic Beer Market refers to the industry and market segment focused on the production, distribution, and consumption of beer that contains little to no alcohol (usually less than 0.5% alcohol by volume). This market has grown significantly due to increasing health consciousness, changes in consumer preferences, and the demand for alternatives to traditional alcoholic beverages.
Market Drivers:
- Growing awareness of the health risks associated with alcohol.
- Rising trends in fitness and wellness.
- Increased availability of premium and craft non-alcoholic beer options.
- Social trends favoring moderation and mindfulness in drinking.
Distribution Channels:
- Supermarkets & Hypermarkets: Widely available for everyday shoppers.
- Specialty Stores: Premium and niche non-alcoholic beer brands.
- Online Retail: Direct-to-consumer sales growing due to convenience.
- Bars and Restaurants: Increasing inclusion in beverage menus.
Regional Growth:
- Europe: The largest market, driven by cultural acceptance and established beer industries.
- North America: Growing due to the rise of wellness trends and increasing innovation.
- Asia-Pacific: Rapidly expanding, influenced by younger populations and urbanization.
Challenges:
- Perception of taste compared to regular beer.
- Regulatory barriers in certain regions.
- High production costs compared to traditional beer.
Competition Outlook
The key players in the Non-alcoholic beer industry are continuously innovating to introduce new products with improved processes and products with diverse ingredients and flavors. Product development with innovation plays a crucial role in the market approach.
Manufacturers continuously work to improve the quality, and sensory attributes of Non-alcoholic beer while maintaining the organoleptic properties of traditional ones. Through ongoing research and development, manufacturers aim to differentiate their products in terms of quality, reliability, and suitability for widespread consumers.
For instance
- World-leading brewery Anheuser-Busch InBev, introduced its first product into the non-alcoholic beer Portfolio, named the Budweiser 0.0. The company is targeting consumers who do not consume alcohol, with the tagline of “anyone, anywhere”
Leading Non-alcoholic Beer Brands
- Big Drop Brewing Co.
- Anheuser-Busch InBev
- Heineken N.V.
- Bernard Family Brewery Inc.
- Moscow Brewing Company
- Carlsberg A/S
- Suntory Beer
- Erdinger Weibbrau
- Arpanoosh CO
- Krombacher Braueri
- Daffodils Beverages
Key Segments of Market Report
By Product:
This segment is further categorized into Alcohol-free, Low Alcohol
By Category:
This segment is further categorized into plain and flavored
By Material:
This segment is further categorized into Malted Grains, Hops, Yeasts, Enzymes, Others
By Sales Channel:
This segment is further categorized into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars, Online Stores
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
