plant-based pet food market Exploring the US$ 57.43 Billion Growth Opportunity in the Global Market as Veganism Takes Over Europe, USA, and Beyond

The plant-based pet food market is likely to expand at a promising CAGR of 9.2% and is forecasted to reach a valuation of USD 57.43 Bn by 2032, while it holds a revenue of USD 26.01 Bn in 2022. The plant-based pet food market is fueled by the vegan movement, the humanization of pets, and the growing number of vegan pet owners choosing a plant-based diet for their pets. These are the reasons contributing to the growth of the plant-based pet food business.

The market for plant-based pet food has grown more swiftly than the market for conventional pet food, according to data from FMI. Vegan pet parents are drawn to formulas created by certified nutritionists that meet the same criteria as formulas that include meat. The market for plant-based pet food is primarily driven by rising pet adoption and consumer interest in vegan products, which encourages the creation of new plant-based food products.

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Customers’ desire to spend more for high-quality, premium plant-based pet food and goods is causing the industry to expand because they want to give their animals a better quality of life and better health. By informing consumers about ingredient sourcing, special processing techniques, functionality, and certifications, packaging claims and labelling can assist increase brand equity and confidence.

Key Takeaways from Market Study

  • North America will continue to dominate the global plant-based pet food market share.  Where U.S. market forplant-based pet food market is expected to be valued at US$ 63 Bn in 2022.
  • India plant-based pet food market is expected to be account for over 38%of the South Asia market in 2022
  • In the nature type category, conventional pet food holds the biggest share of 5%in 2022 while the organic segment will hold 23.4% in 2022. The demand for plant-based pet food is attributed to rising sales of vegan pet food and increasing emphasis on nutrition profile of pet food items
  • In the pet type category, Senior cats hold a market share of 1%among the cats’ segment in the global plant-based pet food business in 2022.

 “The future of the market is going to be fruitful due to the new cultivation methods of plant-based food. The pet food industry is working on nutrients for cats and dogs, healthy and shiny coats, body weight balancing, and reducing bad breath. Vegetarian and plant-based diets have recently been introduced to the pet food market, offering a possible solution to the moral dilemma faced by vegetarians and vegans who live with omnivores and carnivorous dogs.

Increasing demand for organic and high-quality ingredients has fueled the sales of plant-based pet foods. Consumption of plant-based pet food is thought to minimize allergies, skin concerns, improve bad breath, and maintain weight in pets. This enhances the demand of plant-based pet foods in multiple regions.”  says a Future Market Insights analyst while discussing the future of the market.

Competitive Landscape:

The plant-based pet food market holds the potential of having multiple brands at its bay. These players have been using various tactics to acquire a bigger share of the market in recent years. New innovative players have the advantage of launching flavor and supplement types to enhance the market space.

Some of the leading plant-based pet food manufacturers are improving their internet presence and investing in research and development initiatives. To expand their product options, multinational plant-based pet food companies are focusing their efforts on expanding their manufacturing facilities to enhance productivity.

Recent Market Development 

  • Aistra in 2020 recently launched its plant-based pet food store in India, after noticing a need for healthy plant-based pet food in the Indian market.
  • Global Food and Ingredients Inc. has announced to acquire a cutting-edge plant-based pet food ingredients manufacturing facility in Bowden, Alberta as well as the launch of GFI’s new plant-Based Pet Food Ingredients business unit.

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Key Segments

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Kibble/Dry
  • Dehydrated Food
  • Treats and Chews
  • Freeze-Dried Raw
  • Wet Food
  • Frozen

By Pet Type:

  • Cat
  • Dog
  • Birds
  • Others (Rabbits, Hamsters, etc.)

By Distribution Channel:

  • Store-based Retailing
  • Online Retailers

By Packaging Type:

  • Pouches
  • Bags
  • Folding cartons
  • Tubs & Cups
  • Can
  • Bottles & jars

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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