Strong Growth Ahead: Cling Film Market to Reach US$ 1.9 Billion by 2031 Driven by Food Industry and Consumer Goods Demand

According to a recent market study by Future Market Insights (FMI), the global cling film market is expected to experience favorable growth in the coming years. The study forecasts a 3.0% increase in revenue in 2021, with the market valuation anticipated to double by 2031, reaching approximately US$1.9 billion. The cling film market is projected to maintain a steady growth trajectory with a compound annual growth rate (CAGR) of 5.0% over the next decade, extending until 2031.

The growth of the cling film market is driven by several factors. Firstly, there is a growing consumer demand for packaged and convenient goods, leading to a need for effective food storage solutions. Cling film is widely used in households, restaurants, and the food processing and packaging industries to extend the shelf life of food products, maintain freshness, and prevent spoilage.

Furthermore, the expansion of the market is fueled by increasing consumer awareness of food safety and storage practices. Consumers are becoming more conscious of proper food handling and storage to ensure hygiene and minimize food waste, which boosts the adoption of cling film as a practical solution.

The cling film market comprises various materials, with polyvinyl chloride (PVC) being the most commonly used due to its favorable attributes such as clarity, strength, and flexibility.

However, environmental concerns related to plastic cling film have led to a rising demand for sustainable alternatives. Eco-friendly options such as beeswax wraps and silicone food covers are gaining popularity as they offer a more sustainable approach to food storage, addressing the environmental issues associated with plastic cling film.

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Key Takeaways from the Cling Film Market Study:

  1. Polyvinyl chloride accounted for the highest revenue of US$ 828 million in 2021, favored for its cost-effectiveness and recyclability.
  2. Cling film products up to 9 microns in thickness are estimated to increase 1.7 times by the end of 2031, attributed to their clear and transparent packaging for food product displays.
  3. Germany leads Western Europe, accounting for 26% of the value share by 2031, owing to its relatively higher production capacity.
  4. China will continue to dominate the Asia-Pacific, holding over 40% of the market through 2031, supported by a large base of end users and manufacturers.

Competitive Landscape

  • Berry Global Group, Inc.
  • Intertape Polymer Group (IPG)
  • Gruppo Fabbri Vignola S.p.A
  • Kalan SAS
  • Fine Vantage Limited
  • Rotofresh – Rotochef s.r.l.
  • Manuli Stretch S.p.A.

The report on the global Cling Film market offers valuable benefits and insights for stakeholders:

  1. Comprehensive Analysis: The report provides an in-depth analysis of the Cling Film market, covering current trends and future projections. This comprehensive assessment allows stakeholders to gain a clear understanding of the market’s dynamics and potential growth opportunities.
  2. Competitive Landscape: Thorough examination of key market players and their strategies provides valuable insights into the competitive landscape within the industry. This information helps stakeholders to identify key competitors and make informed decisions regarding their market positioning.
  3. Application Insights: The report comprehensively examines market trends across various applications. This facilitates a comprehensive understanding of industry developments and enables stakeholders to identify specific areas of growth and investment opportunities.
  4. Quantitative Data: The report includes a quantitative analysis of the market from 2021 to 2031, presenting stakeholders with valuable data to capitalize on existing market opportunities. This data-driven approach helps in making informed decisions and devising effective business strategies.

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Cling Film Market Insights: Country-wise Overview

The cling film market is witnessing growth and investment opportunities in various countries around the world. Here’s a brief overview of the market trends in different regions:

  1. U.S.: The U.S. cling film market is expected to grow at a rate of 4.4% from 2021 to 2031. It holds a dominant market share of 81.2% in North America. Factors such as economic growth, changing consumer lifestyle, and the presence of key players contribute to the market’s expansion. Additionally, the U.S. benefits from reduced energy prices, ensuring raw material availability and supporting production levels.
  2. India: The Indian cling film market is experiencing steady growth, driven by the expansion of food service centers and the rising consumption of cling film. The country offers promising opportunities due to its rapidly growing food industry, government initiatives, and increasing awareness of personal health and hygiene. India’s economic development, low labor costs, and affordable setup for manufacturers make it an attractive market for investment.
  3. China: China presents a lucrative market for cling film manufacturers, with a projected market share of over 40% in the Asia Pacific (excluding Japan) region. The evolving healthcare industry in China contributes to increased sales. With North America and Europe already established as leading markets, key players are looking to expand their presence in China to tap into new profit opportunities.
  4. Russia: Cling film demand in Russia is expected to grow at a CAGR of nearly 5.9%. Import restrictions have stimulated domestic production, leading to competitive prices in both local and international markets. The rise in food packaging factories, high consumer demand for fresh foods, and an improved standard of living are driving factors for the cling film market’s growth in Russia.
  5. Australia & New Zealand: Australia is a rapidly growing manufacturer in the cling film market, expected to hold a market share of 11.6% in the Asia Pacific (excluding Japan) region by 2031. Stringent government regulations and high living standards of consumers support the adoption of cling film in Australia and New Zealand, leading to steady market growth

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Cling Film Market by Category

By Material type:

  • Polyethylene
  • Low Density Polyethylene (LDPE)
  • High Density Polyethylene (HDPE)
  • Linear Low Density Polyethylene (LLDPE)
  • Bi-axially Oriented Polypropylene (BOPP)
  • Polyvinyl Chloride
  • Polyvinylidene Chloride
  • Others

By Thickness:

  • Up to 9 micron
  • 9 to 12 micron
  • Above 12 micron

By End Use:

  • Food
  • Meat
  • Seafood
  • Baked Foods
  • Dairy Products
  • Fruits & Vegetables

About FMI

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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