The global hang tags market is expected to account for US$ 2.8 Billion by the year 2031 at a CAGR of 5.1%.
Hang tags have become an essential marketing tool for businesses across various industries. They serve as a visual representation of a brand and communicate important details to consumers. In recent years, the Hang Tags Market has witnessed significant growth due to the rising demand for customized and visually appealing tags.
Hang tags not only provide information about a product but also contribute to the overall brand experience. They offer a unique opportunity for businesses to showcase their creativity and establish a distinct brand identity. Well-designed hang tags can capture consumers’ attention, differentiate a product from competitors, and leave a lasting impression.
The hang tags market has been growing steadily over the past few years, driven by the increasing demand for high-quality and visually appealing product packaging. In this article, we’ll take a closer look at the hang tags market, including its size, growth prospects, and challenges.
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The Growing Demand for Hang Tags
The Hang Tags Market has experienced significant growth in recent years, driven by several factors.
1. Increasing Emphasis on Branding
In today’s competitive marketplace, branding plays a crucial role in attracting and retaining customers. Businesses are realizing the importance of consistent branding across all touchpoints, including product packaging. Hang tags offer a cost-effective and visually impactful way to reinforce brand identity and create a memorable brand experience.
2. Customization and Personalization
Consumers are increasingly seeking unique and personalized products. Hang tags provide an opportunity for businesses to tailor their messaging and design to meet individual customer preferences. Customized hang tags can convey a sense of exclusivity and make customers feel valued, leading to increased brand loyalty.
3. Sustainable Packaging Solutions
As environmental concerns continue to rise, consumers are gravitating towards sustainable packaging options. Hang tags made from recycled materials or those that promote eco-friendly practices can appeal to environmentally conscious consumers. The Hang Tags Market has responded to this demand by offering eco-friendly alternatives, contributing to a more sustainable retail industry.
Who is Winning?
- CCL Industries Inc,
- Sato Holdings Corporation ,
- Nilorn Group
are the top players operating in the hang tags market. Furthermore,
- St. Louis Tag Company,
- Bornemann-Etiketten GmbH,
- WunderLabel Company,
- Dortex Werbung und Vertrieb mbH, F
- inotex USA Corporation and
- Pacific Coast Bach Label Inc
are also the noticeable players in the hang tags market. The Tier 3 players in the market hold 80-85% in the global hang tags market. In conclusion, key players contribute almost 15-20% of the global market.
Key Takeaways from Hang Tags Market
- After a period of lackluster sales, hang tags market will register 5.2% CAGR between 2021 and 2031
- The U.S. will remain the chief hang tags market in North America, accounting for over 80% of sales
- Expansion of beauty and personal care industry will aid growth in the U.K.
- Presence of a growing textile industry will drive the India market for hang tags
- Increasing demand from food and beverages sector will support growth in China
“Incorporation of eye catchy printings on hang tags coupled with smooth finishing make them exceptional brand communicators with target audience. Emergence of hang tags as an effective medium of interaction between item and customers has catapulted its popularity among the brand owners. This popularity for hang tags among the brand owners has transformed into lucrative opportunities for hang tags manufacturers” says FMI analyst.
Printing on Hang Tags to Elevate Brand Image of Product
Leading as well as small food & beverages, beauty and personal care, clothing and apparel industry players across the globe are preferring labelling solutions such as hang tags, loop tags, and swing tags for brand promotion and attract end-use customers. Printing on hang tags with precise product information helps brand owners to differentiate their products from competitor’s products already available in the market.
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Hang tags can be printed with several printing options such as flexo printing, direct thermal and thermal transfer, and others as per the requirement. These custom printing options able to print all sorts of prints on hang tags starting from barcodes to track your product to any other form of information as per the customer needs. Quality of print on hang tags plays a pivotal role in hang tags aesthetic look and its finishing.
Such printing on hang tags improves the overall look of hang tags and make it attractive and it also gains the attention of consumer towards the product. Availability of such advanced printing options is offering several opportunities to hang tags manufacturers to design and manufacture more attractive and catchy hang tags to attract a major portion of customers in the market.
Hang Tags Market by Category
Material Type
- Paper
- Plastic
- PVC
- PP
- PET/BOPET
- Other Composite Material
- Fabric
Tag Type
- Hang Tag/Swing Tag
- Loop Tag
Printing Technology
- Direct Thermal
- Thermal Transfer
- Flexo Printing
- Offset and Screen Printing
- Laser Printing
End-use
- Clothing and Apparels
- Food and Beverages
- Hospitality and Travel
- Beauty and Personal Care
- Consumer Electronics
- Others
Region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
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Report Objectives
- To analyze and forecast the global Hang Tags market size in terms of value and volume
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape for market leaders
- To define, describe, and forecast the market by type, material, and application
- To forecast the market size with respect to five main regions: Asia Pacific (APAC), the Middle East & Africa, Europe, North America, and South America
- To strategically analyze the micromarkets1 with respect to individual growth trends, prospects, and their contribution to the overall market
- To provide detailed information about the key factors (drivers, restraints, opportunities, and challenges) influencing market growth
- To strategically profile the key players and comprehensively analyze their market shares and core competencies
- To analyze competitive developments in the market, such as investments & expansions, new product developments, partnerships & collaborations, and mergers & acquisitions
About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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