North America is the key market for sugar free mints with a large portion of market share, as the population inclination towards sugar free mints is more than conventional chewing gums with high sugar content. Europe and the Asia Pacific are the trailing regions that have a high demand for sugar free mints after North America.
The Asia Pacific is the rapidly growing market with the highest growth rate anticipated in the forecasted period. Increasing product offerings and competitors are driving the regional market by extensively promoting and advertising for the product.
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Changing Lifestyle Boosting the Market
Increasing incidences of diabetes are the prime reason for the market shift to sugar free mints globally. Sugar free mints are usually made from sweetener xylitol, which gives a similar amount of sweetness to the mints as sugar and does not contribute to rising sugar intake in the diet. As regular mints contain a high level of sugar, it can elevate the tooth decay process and hence create a cavity, whereas sugar fewer mints are claimed to be tooth-friendly.
The consumer has now shown their rising demand for sugar free mints made from organic, clean ingredients. This influencing manufacturers to produce sugar free mints with botanical extract and authentic ingredients without compromising on the taste with different flavour innovation. Besides this demand for sugar free mint is growing gradually for its application in the bakery and confectionery
Sugar Free Mints: Key Players
- The Hershey Company
- Lotte Group
- Perfetti Van Melle
- Nestlé S.A
- Mondel’z International
- The PUR Company Inc.
- Ferndale Confectionery Pty Ltd
- The Wrigley Company,
- Ferrero International S.A.
are some of the prominent players in the global sugar free mints market.
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Innovation and Developments in the Product to Gain Competitive Advantage
A large number of prominent players are focusing on the production of sugar free mints as consumer demand is rising, hence creating stiff competition among them. To gain a competitive advantage, manufacturers are strategizing to reduce the cost of production primarily by optimizing the supply chain and by achieving economies of scale. Distribution channel such as supermarket/hypermarket and pharmacies gives the product highest sales and hence strives to improve their presence in the segment.
Flavour innovation is another aspect of product development of sugar free mints that manufacturers are striving to achieve. More natural flavours are expected to enter the market owing to the reason that consumer readily shows its inclination towards the product that is a natural ingredient based and hence assumes it to be safe for consumption.
As competition is rising with prominent players like Mondel’z International, Nestle, and The Hershey Company in the market of sugar free mints, it is essential to maintain stringent rules and regulation by authorized institutions such as the U.S. Food and Drug Administration (FDA) and Food Safety and Standards Authority of India (FSSAI). Manufacturers have to follow the regulations and match the standards to ensure the quality and purity of the product.
The quality of the products is showcased by the manufacturers on the packaging of sugar free mints that become the first feature of the product that consumer sees and hence compares selects from the alternative. Owing to this manufacturer are innovating with the packaging of sugar free mints to gain a competitive advantage over others.
The Sugar Free Mints market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Sugar Free Mints market report projects the attractiveness of each major segment over the forecast period.
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Sugar Free Mints: Market Segmentation
Sweetening agent :
- Stevia
- Isomalt
- Sorbitol
- Maltitol
- Xylitol
- Polydextrose
- Others
Nature :
- Organic
- Conventional
Flavor :
- Peppermint
- Sweet mint
- Bubble mint
- Freeze mint
- Others
Distribution channel :
- B2B
- B2C
- Hypermarket/Supermarket
- Pharmacies
- Specialty Store
- Convenience Store
- Retailers
- Online Store
- Others
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