VALLEY COTTAGE, N.Y. – Protein ingredients have been gathering a good reputation as vital source for muscle growth, as well as for regenerating worn-out tissues. Consumers are getting familiarized about obesity-related disorders. As such, they are transforming their usual diet with healthier alternatives, such as supplements, powders, and drinks. Sports athletes are primary consumers of protein ingredients, followed by fitness enthusiasts and gym-goers.
Owing to fast-paced lifestyle, consumers are hunting for ready-to-consume along with nutritionally-rich products. Manufacturers, driven by the consumption pattern, are producing protein and nutritional bars. In addition, they are introducing protein powders, and other variants with additional nutritional aspects, and diverse flavors for attracting larger consumer base, and ensuring brand uniqueness.
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Market Players are focusing on North America and APAC (Asia Pacific) owing to increased demand for functional food & beverages. FMI suggests that the global protein ingredients market is estimated to peg ~US$ 43 Bn, and is projected to grow at a healthy CAGR of ~7% over forecast period (2019-2029).
Animal Proteins at Forefront, Plant Proteins Garner Prominence
Animal-based protein ingredients offer greater nutritional profile versus plant-based protein ingredients. Egg proteins are suitable for individuals seeking gluten-based consumables. Demand for products containing animal-based protein ingredients continue to maintain their supremacy throughout forecast period.
Preview Analysis of 2019 Analysis and Review of Protein Ingredients Market by Product -Animal Protein and Plant Protein for 2019 – 2029:https://www.futuremarketinsights.com/reports/protein-ingredient-market
However, FMI observes rising inclination towards plant-sourced products owing to vegan trend. In countries, including the UK, and Australia, consumers, especially millennial, are significantly inclining towards products manufactured sustainably. Innovators, citing the preferential shift, are discovering the benefits of plant-based protein ingredients, including soy protein. As the trend is intensifying, manufacturers are targeting specialty stores for satiating vegan consumers.
Isolates Affluent in Protein, Yet Expensive
Isolates incorporate greater protein content – about 90%, while concentrates contain relatively lower amount of protein ingredients. Professional athletes and bodybuilders prefer isolates owing to lower fat and lactose content. In addition, isolates are ideal for individuals having lactose intolerance.
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On the flip side, isolates are expensive, and pose the risk of unwanted side effects. Whilst concentrates are economical and provide results akin to isolates, when consumed in larger proportions. Furthermore, concentrates are suitable for individuals looking to achieve fat loss, or muscle gain.
Analysts at FMI opine that “In a bid to achieve sustainable health, consumers are highly focused towards functional food and drinks. For improved performance in sports, athletes are banking on drinks affluent with protein ingredients. Further, manufacturers are developing plant-based protein ingredients realizing the vegan trend.”
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