Rapidly Growing Concern of Chemicals Is One the Factors Driving Consumers to Aluminum-Free Deodorant Market, Finds FMI

According to a market report published by Future Market Insights, the global sales value of aluminum-free deodorant was US$ 1,081.0 Mn in 2018. According to the report, the aluminum-free deodorant market is projected to expand at a CAGR of ~ 9.9% during the forecast period.

According to FMI’s report, aluminum-free deodorants are fragrances products that have been designed for consumers who prefer natural products owing to increasing consumers concern about their health and hygiene. Aluminum-free deodorants have several advantages over synthetic deodorants, which include the use of natural ingredients that do not affect the skin. However, synthetic deodorants are not skin friendly and are likely to cause skin rashes or itching on sensitive to normal skin types.

Additionally, the existence of modern-age technology is resulting in the introduction of innovative solutions, especially in the skin care segment. This novel solution is encouraging a large number of people who are interested in trying out new products to adopt aluminum-free deodorants, sprays, and roll-ons. Moreover, the presence of a large number of players has resulted intense competition in the aluminum-free deodorant market. Hence, market players are introducing new and innovative products, such as aluminum-free deodorant creams, gels, and wipes, to stay ahead in the competition.

Globally, the aluminum-free deodorant market is gaining traction due to factors such as an increase in the number of working women across the globe, which has resulted in an increase in spending on personal grooming with products that contain natural ingredients such as deodorants, creams, moisturizers, and anti-hair fall products.

Overview of the Global Aluminum-Free Deodorant Market

A recent study published by FMI on the global aluminum-free deodorant market will record a steady growth during the forecast period 2018-2027. The report includes critical market insights based on the crucial information about the latest activities by the leading suppliers, manufacturers, and distributors in the global aluminum-free deodorant market. The market study published by FMI provides the most requisite data about the factors that can make a significant impact on the growth of the global aluminum-free deodorant market. Leading players, stakeholders, and new entrants in the market can plan right business strategies and follow a correct decision-making process.

Segmentation of the Global Aluminum-Free Deodorant Market

The aluminum-free deodorant market is primarily segmented based on product type, packaging type, end user, sales channel, and region. Among product type, spray segment is expected to contribute the highest revenue share in the global aluminum-free deodorant market in 2018 due to factors such as an increase in the number of working women across the globe, which has resulted in an increase in spending on personal grooming with products that contain natural ingredients such as deodorants, creams, moisturizers, and anti-hair fall products. The men end user segment is likely to gain momentum in the global aluminum-free deodorants market owing to increase in self-indulgence, adoption of a western lifestyle, growing personal grooming among men, and rapid introduction of personal care products especially for men are among the major factors boosting the aluminum-free deodorant market. Additionally, the increasing spending capacity of women aged 25 years and above is another factor driving the sales of personal care products that contain natural ingredients, which include premium quality personal care products. Multi-brand stores segment is estimated to be the leading sales channel in the global aluminum-free deodorant market in 2019 due to availability of multiple brand choices in the stores. North America region is expected to hold a major market share of the aluminum-free deodorant market during the forecast period. The South Asia aluminum-free deodorant market is expected to grow at higher pace during the forecast period owing to rising adoption of natural products along with rapidly growing consumer awareness for the same. Moreover, companies in the aluminum-free deodorant market are increasing their brand penetration in the developing countries to expand their market footprints worldwide.

Competitive Outlook of the Global Aluminum-Free Deodorant Market

Leading manufacturers in the aluminum-free deodorant market are significantly investing in research and development activities for new product development. The changing consumer preferences and awareness is driving the growth of the aluminum-free deodorant market. However, aluminum-free deodorants have certain limitations, which are likely to restrain the growth of the aluminum-free deodorant market. For instance, synthetic deodorants that contain aluminum last longer on the skin as compared to aluminum-free deodorants, as well as and block sweat, which is important for athletes and consumers engaged in sports and fitness activities.

FMI’s business intelligence also highlights significant insights into the competitive scenario of the aluminum-free deodorant market along with manufacturers’ differential strategies. Key players in the aluminum-free deodorant market are focusing on new product development and efficiency enhancement to gain brand penetration and loyalty among consumers. According to FMI’s report, companies are also continuously expanding awareness about their brands in the market by showcasing them at various events with the objective to increase sales as well as brand penetration in the aluminum-free deodorant market.

This study underlines key opportunities in the aluminum-free deodorant market and finds that the market is projected to exhibit growth at a value CAGR of ~ 9.9% during the forecast period.

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