Probiotic Yogurt is a dairy product that contains active and live microbial cultures. The probiotic yogurt is a healthy snack that offers various health advantages. The probiotic yogurt contains around billions of active and live microbial cultures such as Lactobacillus acidophilus, Bifidiobacterium species, L. lactis, etc. These micro-organisms help to improve the metabolism of the body and provides various health-benefits. Probiotic yogurt is consumed to improve the digestive health. The consumption of probiotic yogurt increases the gut microflora and helps in proper absorption and digestion of the nutrients. Thus, the probiotic yogurt helps to improve the metabolic profile of the individual. The manufacturers are trying to develop plant-based probiotic yogurt to fulfill the requirements of the lactose sensitive population. The increase in lactose tolerant population is a major driver for plant-based probiotic yogurt market. The manufacturers of probiotic yogurt are trying to develop colorful packaging and exotic limited edition flavors to increase the consumer base. Also, the manufacturers are developing different plant-based probiotic yogurt to increase the product portfolio, which is estimated to increase the number of customers, and thus, improve the sales of the company.
Overview of Probiotic Yogurt Market
According to the latest report published in TMR the probiotic yoghurt market’s sale is expected to increase in the forecasted period owing to the increasing trend of healthy snacking and demand for convenience are a few drivers for the rise in demand for probiotic yogurt in North America and Europe region. The Asia-Pacific is the forecasted to be the leading region in probiotic yoghurt market as, according to a survey conducted by Cargill in 2017, about 75% of the consumers consume dairy products to gain digestive health benefits. Hence, the sales of probiotic yoghurt in these regions are also expected to be high. Concluding, the manufacturers that are wanting to invest in probiotics yoghurt market should preferably invest in either of these three regions listed above. As, all these regions are estimated to grow at a fair level.
Segmentation of Global Probiotic Yogurt Market
The various claims regarding any food products are gaining huge attention during these days and will continue to gain attention in the forecasted period. Owing to which the market for probiotic yogurt market will increase as it has several claims like- natural, gluten-free, vegan, plant-based, kosher, ethical environmental friendly packaging, no preservative or additives, reduced fat or sugar content all of which would have a positive impact on driving the probiotic yoghurt market. There are more than 400 million vegetarians and vegans all across the world, and the largest percentage of them is estimated to live in India. The number of vegans is increasing at a high rate in the US and Europe. According to a study done by, “Vegetarianism in America”, published by Vegetarian Times presented that 7.3 million people, or 3.2% of the US adults follow a vegetarian-based diet, and around 1 million of those are vegans. Thus, manufacturers of plant-based probiotic yogurt should focus on establishing themselves in such regions to increase their sales. Increasing veganism is the major driver for probiotic yoghurt market.
As the demand for plant-based products has increased, the key market players have started to develop plant-based probiotic yogurt. For instance, in 2019, Chobani launched a new line of vegan plant-based probiotic yogurt made using coconut. In 2018, Califia Farms, launched a new line of dairy-free probiotic yogurt. Key market players are developing products according to the current market trends to remain at the forefront in the probiotic yogurt milk.
Competitive Outlook of Probiotic Yogurt Market
The global market for fat filled milk powder is developing owing to the increasing consumer’s awareness about health. Several manufacturers are showing their keen interest over fat filled milk powder due to its special property of maintain healthy bones, muscles and enhancing immunity power. It also has a number of application in end-use industries. Some of the global key manufacturers and suppliers of fat filled milk powder are – Danone S.A., General Mills, Inc, Nestlé S.A., Fonterra Co-operative Group Limited, Groupe Lactalis S.A., Chobani LLC, FAGE International S.A., Good Karma Foods, Inc., The Coconut Collaborative, Mother Dairy Fruit & Vegetable Pvt Ltd., and Inner Mongolia Yili Industrial Group Co., Ltd. Apart, from these manufacturers many other manufactures are trying to invest into this market.
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With the help of imperative information about drivers, restraints, and trends in the global polysaccharides and oligosaccharides market, the market study published by TMR provides helpful information to manufacturers and distributors.