Growing prevalence of various health disorders such as diabetes and obesity, manufacturers in the food and beverage industry have been taking immense efforts to develop food products that holds minimal sugar content. Rapid changes in the expenditure on food and beverage and shifting food patterns has taken up a major role in the increasing production sales of artificial sweeteners across the globe. Apart from this, the key players are planning to focus on developing food products that are diabetic friendly and fat-free, which in turn will help them in expansion of customer-base along with strengthening their position in the global market.
A recent report anticipates that the artificial sweeteners market will raise at a moderate 4.7% CAGR over the forecast period, 2017-2026, for reaching an evaluation of more than US$ 19,100Mn by 2026-end. Companies namely Nestlé S.A., Raizen AG, Tate & Lyle PLC, Ajinomoto Co., Inc., Wilmar International Limited, DuPont and Archer Daniels Midland Company amongst others will be witnessing a rapid growth across the globe. Leading players and manufacturers are scheming to concentrate on the marketing strategies such as product innovations and advancements along with expansion of their product portfolio.
Adoption of Innovative Technology by Nestlé S.A to Develop Milkybar Chocolates
Key players and manufacturers are to take keen interest in the fact that Nestlé S.A has come up with an innovative sugar-reduction technology that would help the company in the development of Milkybar chocolates. These chocolates are likely to meet the growing consumer demand for less sugar content chocolates in Ireland and U.K. Apart from this, there has been growing pressure from the consumer groups as well as the government on food industry for massive cut-down in calories. This is due to the increasing diabetes and obesity rates amongst the children, not only in U.K., but across the globe as well.
Nestlé S.A has developed a new product called Milkybar Wowsomes, which is the first product with the incorporation of the new technology. This new technology is expected to help the leading company on a major basis for cutting-down on sugar, thereby adopting no alternatives or artificial sweeteners for the same. Key players and manufacturers must note that this sugar-reduction technology is applicable only in development of food products and not beverages.
Nestlé S.A Majorly Focusing on Confectionery
Nestlé S.A is planning to increase its product range with the integration of the innovative sugar-reduction technology and is mainly focused on confectionery. The leading company will be witnessed taking immense efforts in focusing on development of children’s products by introducing much attractive treats by the end of 2019. Nestlé S.A along with the development of new products will be working towards expansion of its market towards Asia, Europe and Latin America.
Key players and manufacturers must take account of the fact that there has been increasing consumer demand for healthier treats, which in turn drives the production sales of artificial sweeteners across the globe as well. An important point to focus on is also that Cargill Inc. has been working on development of advanced and innovative stevia sweetener along with Evolva Holding SA, which is a Swiss biotechnology company, for the purpose of removing the bitter taste in the existing as well as developing chocolates.
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