L’Oréal join hands with POIETIS to strengthen its base in the global cosmetic market –

The ASEAN organic cosmetics market is all set to witness a massive surge within the coming few years. The L’Oréal has been one of the major market share holders of this market. Like any other cosmetic giant, L’Oréal has invested heavily in this market. The ASEAN region is backed by booming economy and beauty conscious citizens of the region. The ASEAN region is attracting many small and big market players. The companies such as L’Oréal are completely revamping their market policies to strengthen their base in this region of the globe. L’Oréal has been a front runner in the hair care section and has been continuously innovating to produce some of the best organic cosmetics. The company has a strong pedigree and it has dominated the hair care segment for years with its several new and hair-friendly products. The company recently tied up with the Poietis to enhance their presence in the hair care segment. Through extensive research, they have produced an active follicle which will be capable of producing hair. This new technology will increase the penetration of the company in the ASEAN region where the demand for beauty products is high.

The entire collaboration will open new opportunities for the company. It will also expand the market presence of the brand.  L’Oréal has successfully contributed to the growth of the global beauty industry. The institution minted more than 24 billion Euros in 2015 from the global market and it currently generates employment for more than more than 80,000 people worldwide. The company has strengthened its market presence over the years with strong distributor and retailer network. The company has an apt research and development wing which works 24×7 to curate new products. L’Oréal is randomly expanding and creating custom made products to meet the needs of the consumers. The demand for the specialised beauty products are high in the ASEAN market and the organic cosmetics market is also surging. The deep-pocketed customers are spending heavily on new and healthy beauty products. The ASEAN organic cosmetics market is targeted by several major players like L’Oréal as there are several favourable factors which could facilitate the growth of the market in the years to come.

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About Suyog Keluskar 43 Articles
Suyog Keluskar is an experienced Market Research, Customer Insights & Consulting professional, covering latest industry and market updates on Electronics, Semiconductor and ICT domain. With over ten years of experience in business/market research, Suyog delivers customer-centric assignments in market-entry, market expansion, partner identification, competition analysis, market sizing, industry insights and customer intelligence studies. When Suyog is not busy unraveling the consumer mind or unearthing market potential he can be found traveling the road less traveled with a fascinating book on contemporary history in his hand. An avid cricket fan, music lover and you will also find him discussing politics with his friends and peers more often.