According to a recent market report titled “Photo Printing and Merchandise Market: Global Industry Trend Analysis 2013 to 2017 and Forecast 2018 – 2028,” the US$ 16.9 Billion photo printing and merchandise market is expected to grow at a CAGR of 2.6% during the forecast period.
However, the development of 3D printing technology and the increased usage of smartphone applications will allow the industry to grow at a slow but steady pace through 2028.
The most recent advancements in the picture printing and merchandise industry include Ecommerce companies offering online photo printing services and a majority of manufacturers introducing photo printing kiosk with increased connectivity characteristics. While these trends are expected to slightly improve the market scenario, the overall growth of the photo printing and merchandise market is expected to remain slow throughout the forecast period.
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Photo printing currently accounts for a major share of the total market revenue, owing to continued popularity of printed photographs among consumers. However, it is most likely that the photo printing segment will lose its market share to merchandise printing, predominantly attributed to bolstering demand for merchandise printing products such as mugs, pillows, cushions, photo books, and others.
By the end of 2028, the revenue contribution through merchandise printing to the global photo printing and merchandise market value is anticipated to reach around 25%. The report projects merchandise segment to witness a steady CAGR of 4.4% over 2018-2028.
Furthermore, digital printing is expected to take over the film printing module, whereas mobile printing mode is foreseen to win a major market share over desktop printing. The market progression in this direct has been attributed to rapid digitalization that has been evidently impacting the industries worldwide, since the past decade.
Regional analysis of the global photo printing and merchandise market reveals continued dominance of North America with more than 27% share of the market value. Decent growth prospects have been estimated for the market, in North America and Western Europe.
As indicated by the competition landscape assessment provided in the report, the tier 1 companies currently account for a majority revenue share of around 45%, followed by the share of around 40% contributed by tier 3 companies participating in the global market for photo printing and merchandise.
The tier 2 players are responsible for generating nearly 15% share of the total market revenue. Key players are increasingly focusing on the growing demand for merchandise products and innovation in the photo printing technology.
The report highlights a few key developments in the market, including a recent launch of a process-free technology portfolio by the Eastman Kodak Company, which has been named as ‘KODAK SONORA UV Process Free Plate.’
This plate is capable of delivering longer run lengths (up to 30,000 impressions) compared to any other process-free plate, and offers a range of benefits of UV technology, flexibility, high print quality, and faster drying times. With this technology, the company has introduced a range of new applications, delivering more efficient, faster, and more sustainable results.
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Key Segments Covered
By Mode of Printing
- Desktop
- Mobile
By Module
- Film Printing
- Digital Printing
By Product Type
- Photo Printing
- Merchandise Printing
By Distribution Channel
- Instant Kiosk
- Over the counter
- Retail
- Online
Key Regions covered
- North America
- Latin America
- SEA and other APAC
- China
- Western Europe
- Eastern Europe
- Japan
- Middle East & Africa
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