During the forecast period, it is anticipated that the natural food colours market would expand at a remarkable CAGR. In order to make their products more appealing, businesses have seen a huge increase in demand for natural food colours. Due to the rise in health consciousness and food adulteration, consumers’ propensity for clean-label products has been rising. Because of this, customers prefer to read product labels before making any purchases, which is a major factor in the rising popularity of natural food colours.
Growing Health Awareness and Increasing Consumer Demands for Clean Label Food Products Boosting Sales of Natural Food Colours
Over the years, there has been a steady rise in demand for clean label food and beverage products, especially in the infant / children food products category. This has resulted in the launch of clean label F&B products across the globe. This factor is fuelling global demand for natural food colours used to manufacture these products. Consumers are becoming increasingly aware of the ill effects of consuming synthetic raw materials such as food colours, used in the production of various types of food and beverage products. Consumers are particular about verifying food labels and ingredient compositions, and there is rising preference for natural, organic, and non-GMO products. As a result, the adoption of natural food colours has witnessed a sharp rise in the last few years.
The natural food color industry is a growing market that produces coloring additives made from natural sources, such as fruits, vegetables, spices, and minerals, to be used in food and beverage products. These natural food colors are used as alternatives to synthetic dyes, which are believed to have negative health effects. The natural food color industry is driven by consumer demand for healthier and more sustainable food ingredients, and it is expected to continue to grow in the coming years.
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Increasing Government Approvals for Natural Food Colours Acting in Favour of Market Revenue Growth
In the wake of a growing number of petitions by manufacturers of natural colours for the use of natural food colours in their products, governments of various countries have undertaken initiatives to promote natural colour pigments. Governments are also imposing stringent rules and regulations pertaining to the use of clean label and eco-friendly food and beverage products. This is further augmenting growth of the natural food colours market as manufacturers of food and beverage products are increasingly adopting natural food colours in their formulations.
Manufacturers of Natural Food Colours Leveraging Lucrative Market Opportunities to Ensure Sustained Growth and Gain Competitive Edge
The natural food colours market is characterized by the presence of top companies operating in the global market. With consumers moving from synthetic to natural and clean label food ingredients, the global market provides plenty of opportunities for manufacturers of natural food colours to offer cost-efficient natural food colours to cater to different end uses in the food and beverages industry. Attempts by manufacturers of natural food colours to meet the rising demands from consumers are supported by initiatives undertaken by associations such as The International Association of Color Manufacturers (IACM), EU Specialty Food Ingredients, and Natural Food Colors Association (NATCOL) to protect and enhance key stakeholder interests in the global natural food colours market.
Manufacturers of natural food colours are also leveraging technological advances in the F&B industry to improve their production processes. For instance, companies are using the microencapsulation technique in the colour delivery system and in the final product formulation. Manufacturers are also engaged in producing a variety of natural food colours to cater to a wide spectrum of food and beverage products. A breakthrough technology in the natural food colours market is the development of fermented carmine solution. Such innovations and technological developments are anticipated to bolster revenue streams in the global natural food colours market.
Another lucrative opportunity for manufacturers of natural food colours is in the meat industry. Natural food colours are widely used in meat products. For example, natural yellow colour is finding increasing application in pork, meat, and bakery products in Japan. Gardenia yellow – another natural food colour variant – is predominantly used in rice cakes, noodles, and other food and beverage products. Manufacturers are creating new product formulations that are more temperature compatible and stable for specific use in meat products.
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Analysis by Pigment Type
- Carotenoid
- Beta carotene
- Annatto
- Lutein
- Lycopene
- Curcumin
- Anthocyanin
- Paprika extract
- Spirulina extract
- Chlorophyll
- Carmine
Analysis by Application
- Dairy Food Products
- Beverages
- Packaged Food/Frozen Products
- Confectionery and Bakery Products
- Others
Key Regions/Countries Covered
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Western Europe
- Germany
- France
- U.K.
- Spain
- Italy
- Benelux
- Nordic
- Rest of Western Europe
- Eastern Europe
- Russia
- Poland
- Rest of Eastern Europe
- APEJ
- China
- India
- Australia & New Zealand
- ASEAN
- Rest of APAC
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- Japan
- MEA
- GCC Countries
- Turkey
- South Africa
- North Africa
- Rest of MEA
About Future Market Insights (FMI)
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