Increasing consumer demand for clean label and organic products is driving the production sales of natural food colours. Health and wellness concept is expected to gain traction in the forthcoming years. Growing government initiatives and colour options is likely to stimulate the growth of global market for natural food colours. These factors are highly influencing the manufacturers in developing products integrated with natural ingredients. Key players can focus on strategic alliances with manufacturers for the purpose of business expansion as well as sustainable and innovative product developments. Shift of consumer preferences from synthetic ingredients to natural ingredients is likely to strongly influence manufacturers for developing products with natural food colours.
A recent report anticipates that the global market for natural food colours will expand at a healthy 5.4% CAGR during the forecast period, 2016-2026, to reach an evaluation of nearly US$ 2,212.1Mn. Companies namely Sensient Technologies Corporation, Chr. Hansen A/S, Kalsec Inc., GNT Group B.V., Naturex S.A., D.D. Williamson & Co., Inc. (DDW) and Symrise AG amongst others will witness a notable growth globally. Prominent companies are planning to focus on marketing strategies such as product innovations and increasing their product portfolio.
Sensient Technologies Corporation Acquires GlobeNatural
Sensient Technologies Corporation recently announced the acquisition of GlobeNatural’s natural colour business, which is a natural food & ingredient enterprise. After acquisition, the new company will operate under the name, Sensient Natural Colors Peru S.A.C. Key players and manufacturers are to note that the entry of Sensient Natural Colors Peru S.A.C. will offer significant production capacity of new and innovative annatto and carmine. The new company’s development also leads to expansion of anthocyanin color resources in the product portfolio of Sensient Food Colors.
According to Sensient Technologies Corporation, the recent acquisition is likely to deliver the prominent manufacturers of food and beverage with greater cost stability and supply. Apart from this, the company is taking immense efforts in reaching its objective of being a sustainable and socially accountable sourcing. Sensient Technologies Corporation is also planning to work on cost-reduction and productivity-improvement.
Chr. Hansen A/S Expands Natural Colour Business towards North America
Chr. Hansen A/S recently announced that it has purchased a manufacturing facility in Wisconsin. This new manufacturing plant in Mukwonago is likely to become the North American headquarters of Chr. Hansen A/S for the purpose of natural food colours development. Key players and manufacturers must note that the company has taken this step of acquisition to cater to the increasing needs of US consumers for the products that are developed with safe and natural ingredients.
The new acquired site is expected to provide innovative production facilities, research and development, quality and application assurance labs, marketing and sales, a dedicated warehouse and a pilot plant. Apart from this, the new facility will also offer business support functions. Mainly, the company’s expansion plan is expected to strengthen its global position in delivering natural colour solutions for existing as well as emerging customers. Towards the end, the new acquisition will provide more flexibility with regards to supply chain and production.
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