Rapid increase in the multi-brand specialty store has been contributing significantly towards the expansion of global market for skin lightening products. Besides, there is considerable increase in heavy investments by key players and manufacturers for the purpose of R&D, which in turn has been generating significant revenue growth opportunities to the market for skin lightening products.
A thorough analysis on a holistic basis was taken up by a research company, which later revealed beneficial figures and facts with regards to market for skin lightening products. The global report displays that market for skin lightening products is estimated to grow at 6.1% CAGR during the assessment period, 2017-2027. Besides, analysts found out that market for skin lightening products is expected to reach an estimate of more than US$ 24Bn by 2027-end.
Key players prevailing in the market for skin lightening products across the globe are inclusive of L’Oréal S.A., Sanora Beauty Products, Bio Veda Action Research Private Limited, and RichFeel Hair & Beauty Pvt. Ltd., Himalaya Global Holdings Limited, VLCC Health Care Limited and Beiersdorf AG. Key players and manufacturers are increasing their focus towards developing strategies for innovating as well as launching new products, which in turn would help them in business expansion as well as rapid increase in customer-base across the globe.
Nivea Witnessing Criticism for Launching Skin Lightening Product in Africa
Key players together with manufacturers can take note of the point that Nivea has been witnessing a load of criticism for launching skin lightening products in Africa, which especially has been targeted towards black women in the region. Customers can note that the new product has been named as Natural Fairness Body Lotion, which has been promising visibly fair complexion for the user. This lotion has been advertised on a larger basis across Senegal, Cameroon, Ghana and Nigeria by means of billboards and commercials. Measures are being taken to sort the issue as soon as possible, which eventually minimizes the revenue and expansion of market for skin lightening products in Africa.
L’Oréal S.A. Develops Innovative Skin Lightening Products
Key players together with manufacturers can take note of the point that L’Oréal S.A. has come up with its latest beauty innovation in petri dishes. The company’s Shanghai lab has been taking immense efforts to develop these beauty products by means of customized makeup for the Chinese faces. L’Oréal S.A. has developed reconstructed Chinese skin that holds living cells from the donors. These small dollops have been enabling L’Oréal S.A. to develop pollution-fighting cleansers, anti-aging serums as well as skin lightening creams for its customer base in the global market.
L’Oréal S.A. is of the point of view that the company has been experiencing significant demand and supply from its Chinese customer-base as they contribute towards the maximum demand for all of the product category of the company. Key players together with manufacturers can take note of the point that L’Oréal S.A. has been taking immense efforts to increase its position across the Chinese beauty companies. Chinese herbal medicines are expected to contribute significantly towards the overall growth of market for skin lightening products.
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