The floral flovour trend is blooming. The increasing demand for floral flavours in products such as icing and fillings, bakery, milkshakes, dairy, snacks and biscuits have significantly raised the demand of floral flavours globally and particularly in APEJ region. Moreover, the latest study by Future Market Insights (FMI) reveals that APEJ region will retain the highest growth value in global floral flavours market.
Rising interest in natural foods and potential health benefits leads to growing demand for floral flavours
Floral flavours are applied in both food and non-food products including bakery products, cigars and tobacco. The floral flavour is also largely used in beverages, both alcoholic as well as non-alcoholic. Manufacturers of sports drink, health bars and health drinks also use floral flavours in their products.
The shift in consumer preferences has also been one of the important reason for the rise in demand for floral flavours. Consumers are demanding varied platter comprising traditional rice, confectionaries, bakery products, and in terms of beverages, demand for herbal teas is also increasing. Hence, the international food manufacturers are also targeting these types of customers to increase the sales. Moreover, the food and beverages companies in Eastern Europe are producing food products containing flavonoids and antioxidants, this is also contributing to the rise in demand for floral flavours.
The report also states that the beverages are expected to dominate the floral flavour market. The beverage segment will account for 50% share in global floral flavour market, reaching the valuation of $770 billion by the end of 2027. The beverages will be followed by food segment showcasing 7.8% CAGR during the forecast period. Floral flavour market in Latin America and Western Europe will be dominated by beverage segment.
Some of the popular floral flavours in Ready-to-Drink (RTD) beverages are hibiscus, rose, jasmine, orange blossom and lavender. Companies like H2 Rose and Blossom Water are also creating floral-infused waters. The companies are also expanding their floral flavour ingredient ranges to meet the customer demand.
The floral flavour market in North America is witnessing a growing demand as customers are demanding more natural products offering various health benefits. Hybrid beverages are also going through some innovations where manufacturers are adding floral flavours in these beverages.
Floral flavours are being included in pharmaceutical products. These flavours are mostly used in chewable tablets and syrups. Moreover, essential oils also use floral flavours, these floral essential oils include rose, jasmine and lavender which are some of the popular flavours.