Need for “Healthy & Glow Skin” in Korea to Surge: FMI Opines Anti-Pollution Toner Manufactures Promote their Brands on Social Media to Gain Revenue

The Global Anti-Pollution Toner Market valuation is expected to reach US$ 502 Mn in 2022. Future Market Insights (FMI) analysis has forecast the anti-pollution toner sales to increase at 5.3% CAGR between 2022-2032. The overall anti-pollution toner market valuation will top US$ 843 Mn by 2032.

According to Future Market Insights (FMI), increasing usage of cosmetic among both men and women will drive demand for anti-pollution skin tonner in Korea. The trend of healthy glow among consumers is quite popular in Korea. Consumers increasingly are preferring light weight cosmetic product due to the usage on social media apps like Instagram and Snapchat. Furthermore, Korea’s anti-pollution toner market will be led by product innovations from multinational companies.

In addition, the promotional activities of various brands have contributed to the increase in consumption. Brands are investing large sums in advertisement, which is a significant factor that boosts demand for anti-pollution toner in Korea. Consequently, consumer’s preference changes towards inexpensive yet high quality cosmetic products. To this end, Korea’s anti-pollution toner market will continue to grow with its continual growth in next ten years.

Further, the demand for Korea anti-pollution toner is expected to surge as people turn to online retailing platforms. Various online retailing platforms offer a wide variety of items at low prices, encouraging consumers to buy anti-pollution toners online. This will accelerate the target segment’s growth during the forecast period. With the changing shopping patterns and demands, Korean anti-pollution Toner manufacturers are on an uphill battle against online retailers.

Some of the companies are also collaborating with online retailers in order to stay relevant in the digital era. In addition to collaborating with other sellers, these companies are relying on different approaches such as providing authentic products or providing services that cannot be found anywhere else.

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Key Takeaways from the Anti-Pollution Toner Market

  • The anti-pollution toner market in Korea is projected to advance at a robust pace during the forecast period.
  • Korea anti-pollution toner market is anticipated to generate sizeable revenues by the end of 2032.
  • Korea is expected to account for a significant share in the global anti-pollution toner market over the next ten years.
  • Growing usage of cosmetics is expected to drive the demand for anti-pollution toner in Korea.

“Growing usage of online retailing platforms in Korea will drive the demand for anti-pollution toner market in Korea. Hence, key companies are introducing innovative products and providing a unique range of services to woo customers.”– Says an FMI Analyst.

Competition Landscape in the Anti-Pollution Toner Market

In order to increase their production capacity and meet the demand on a global scale, the leading players are focusing on strategic mergers and acquisitions. In addition, leading companies are adopting numerous organic growth strategies, including the launch of several toners for different skin tone to gain revenue

Klairs, Sulwhasoo, and Etude are the leading players in Korea anti-pollution toner market.

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Recent Developments

  • In August 2022, Klairs, the flagship skincare brand of Wishcompany, a Korean beauty brand, content, and commerce company, announced its expansion to the four main offline distribution channels in Japan. Dear, Klairs’ best-selling items including Supple Preparation Facial Toner (180ml), Freshly Juiced Vitamin Drop (35ml), and others will be made available in Japan.
  • In November 2019, Sulwhasoo, Korea’s premier luxury cosmetic brand, launched its Essential Perfecting line, which is a fantastic source of nourishment and enhanced resilience throughout the year. A toner, an emulsion, and two different cream products are available in the Essential Perfecting line.

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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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