High-intensity sweeteners are food additives added to food products to enhance the taste of such products. Food products that are processed with high-intensity sweeteners taste sweet, which is because of the presence of sweetener, a sugar substitute. High-intensity sweeteners are also used to enhance the flavor of food and beverage products. Therefore, high-intensity sweeteners are multipurpose food additive with several functions.
The rise in demand for sugar-free or low-calorie products is a boost for the high-intensity sweeteners market, and this will foster the growth of the market over the foreseeable period. A variety of industries, such as confectionery, safety, dairy, and beverages, often apply high-intensity sweeteners in their production process. The principal advantage of high-intensity sweeteners is its low-calorie value, which makes it suitable for diabetic patients. It does not interfere with the sugar level in the blood. Another health benefit of consuming high-intensity sweeteners is the maintenance of the teeth. Most sugary products usually cause dental caries but with low calorie sugar, consumers’ dentition is safe.
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High-Intensity Sweetener Market Driven by Consumers’ Changing Lifestyle
In this industrial age, consumers are ready to spend on quality foods beneficial to their health. Food additives like high-intensity sweeteners do not interfere with the sugar level in the blood. Diabetic patients are advised to use sweeteners to process their foods instead of sugar, which will increase the sugar content in the blood.
Furthermore, the growing number of individuals suffering from weight-related issues like obesity has also fueled the growth of high-intensity sweeteners. It’s believed that the overconsumption of foods rich in carbohydrate often lead to obesity, but a switch to sweetener processed food is a healthy approach to avoid excessive body fat.
Diversity in Application
High-intensity sweeteners can be used in several end sectors in the food and beverage industry. It is used in the bakery industry, beverage industry, and others. The growing awareness regarding the health issues caused by the consumption of food items containing sugar has made several end-user sectors switch towards the use of sweeteners to make their product available for consumers who have diabetes and those on the watch for it. This factor will drive the market over the forecast period.
High-Intensity Sweeteners Market Restraint
The global high-intensity sweeteners are not without its challenges. The industry’s significant problems are the rise in awareness of the negative impact of low sugar levels in the blood, hypoglycemia, and consumers’ shift towards consuming natural products has posed a threat to the industry since high-intensity sweeteners are an artificial item.
High-Intensity Sweeteners Market: Region-wise Analysis
North America remains the largest market for high-intensity sweeteners owing to its application in confectionery and baking products. The region is projected to stay in dominance over the forecast period. Europe is a significant market where high-intensity sweeteners are in high demand due to alcoholic beverage usage.
European Union is a substantial market for an alcoholic beverage, which will foster the growth of the high-intensity sweetener market because it is one of the principal food additives used in processing alcohols with the region. Countries like the US, Canada, Japan, and Western Europe will register moderate growth in the high-intensity sweeteners market because it has been in use within the area. Other countries like China and India are a fast-growing market for high-intensity sweeteners. Due to the rise in demand for confectionery products, baked items and dessert within these countries, the high-intensity sweeteners market is projected to witness robust growth over the forecast period.
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High-Intensity Sweeteners Market: Competitive Landscape
- Tate & Lyle Plc
- HYET Sweet
- Cargill, Incorporated
- The NaturaSweet Company
- The Company Hermes Sweeteners Ltd.
- A & Z Food Additives Co., Ltd.
- DuPont, PureCircle
- Archer Daniels Midland Company
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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