The deodorants without aluminium market is estimated at US$ 1.5 Bn in 2022 and is projected to reach US$ 3.0 Bn by 2029. The market grew at a CAGR of 9.1% from 2014 to 2021. The aluminium-free deodorant market holds a share of nearly ~6% in the overall fragrance market.
The market for personal care products has great development potential because of the rising demand for natural goods.
Deodorants created without aluminium are scent products designed for consumers who want natural products. Natural and organic goods, such as deodorants without aluminium, are highly sought after in industrialised countries as a result of customers’ evolving tastes.
Concerns concerning their health and hygiene are raised by customers. In comparison to synthetic deodorants, deodorants without aluminium have a number of advantages, including the use of natural ingredients that don’t irritate the skin.
Aluminum-Free Deodorant Market Witnessing Innovative Product Launches
The existence of modern-age technology is resulting in the introduction of innovative solutions, especially in the skin care segment, which is encouraging a large number of people who are interested in trying out new products to adopt aluminium-free deodorants, sprays, and roll-ons.
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Moreover, the presence of a large number of players has resulted intense competition in the aluminium-free deodorant market. Hence, market players are introducing new and innovative products, such as aluminium-free deodorant creams, gels, and wipes, to stay ahead in the competition.
Globally, the aluminium-free deodorant market is gaining traction due to factors such as an increase in the number of working women across the globe, which has resulted in an increase in spending on personal grooming with products that contain natural ingredients such as deodorants, creams, moisturisers, and anti-hair fall products.
Additionally, an additional reason boosting sales of premium quality personal care products that contain natural ingredients is the growing purchasing power of women aged 25 and older.
However, there are several drawbacks to using deodorants without aluminium that are likely to impede the market’s expansion. For instance, synthetic deodorants containing aluminium stay on the skin longer than deodorants without aluminium do, and they also block sweat, which is useful for athletes and customers participating in sports and fitness activities.
In addition, aluminium-free deodorants are priced higher than regular deodorants as they are natural and organic. These factors have changed the perception of consumers regarding the usage of aluminium-free deodorants, thus restraining the growth of the aluminium-free deodorant market across the world.
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On the other hand, rising disposable income, increase in self-indulgence, adoption of a western lifestyle, globalisation, the changing retail landscape, and rapid innovations in product development as well as distribution channels are among the major factors boosting the aluminium free deodorant market.
The aluminium-free deodorant market is primarily segmented based on product type, packaging type, end user, and sales channel. The aluminium-free deodorant market in the South Asia region is expected to grow at higher pace during the forecast period. Based on end user, the market is segmented into men, women, and unisex.
The men category in the aluminium-free deodorant market is prominent, and holds a major share of the aluminium-free deodorant market. Based on the sales channel, the aluminium-free deodorant market is categorised as dedicated stores, dedicated e-commerce, speciality retailers, multi-brand stores and online retailers.
Key Players in the Aluminium-Free Deodorant Market
A brief analysis of the profiles of companies operating in the aluminium-free deodorant market are also provided in this report to evaluate their key products offerings, strategies, and recent developments. Some of the key participants profiled in the global aluminium-free deodorant market report include Unilever PLC, Beiersdorf Inc., Weleda Company, Avon International, Colgate-Palmolive, Henkel, Proctor and Gamble, L’Oréal, Shiseido, Estee Lauder, and Adidas, among others.
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Market by Category
By Product Type :
By End User :
By Packaging Type :
- Plastic Spray Bottles
- Pump Bottles
- Metal Spray Bottles
- Roll on sticks
By Sales Channel :
- Dedicated Stores
- Dedicated E-commerce
- Specialty Retailers
- Multi-brand Stores
- Online Retailers
By Region :
- North America
- Latin America
- East Asia
- South Asia
- Middle East and Africa (MEA)
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