Waterless Cosmetics Market Status, Growth Opportunity, Size, Trends, Key Industry, Business Opportunities, Demand and Global Analysis by Forecast 2022 – 2031

Waterless Cosmetics Market

According to a new study by the ESOMAR-certified market research company Future Market Insights, sales of waterless cosmetics worldwide are expected to grow rapidly between 2021 and 2031, with a CAGR of over 13.3%. (FMI). The research study analyses the sales of waterless cosmetics in more than 20 countries and paints a clear picture of the future development of the growing trend.

Sustainability is becoming more important in the cosmetics industry as customers choose fewer waste items and businesses commit to making their products more sustainable. Because of shifting consumer behaviour, the beauty industry is now concentrating on waterless beauty, upcycling, carbon neutrality, and reusable or refillable packaging.

The cosmetics business is shifting toward more environmentally friendly, natural alternatives, from the packaging used to the goods themselves. For businesses looking to enhance environmental protection, waterless formulation will continue to be a viable alternative. For instance, various companies, like Unilever, L’Oréal, and Procter & Gamble, have promised to lessen their water footprint in the upcoming years. Customers are attracted to major brands when they adopt more sustainable practises.

Over 37% of market sales are for skincare items, a particular product category. Creams, lotions, serums, cleansers, and other items that are waterless are included in this category. In the upcoming years, it is anticipated that the growing demand for natural and organic cosmetics would propel the market for waterless cosmetics.

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Key Takeaways from the Waterless Cosmetics Market Study

  • Rising demand for sustainable beauty products will enable the waterless cosmetics market reach a valuation of US$ 8.9 Bn by 2021
  • Besides high awareness, willingness to spend on sustainable beauty formula will drive waterless cosmetics sales in the U.S., which is expected to account for nearly 80% of the North America market
  • Increasing demand for organic skincare will enable the U.K. market to exhibit 5.3% y-o-y growth in 2021 following a period of lull in 2020
  • The demand for cruelty free, vegan, and organic cosmetics will drive sales of waterless cosmetics in India
  • Expansion of the beauty sector in Japan and South Korea will drive sales in East Asia

Impact of COVID-19 on the Market:

Before the COVID-19 pandemic, there was a moderate rate of growth in the demand for waterless cosmetics globally. After the pandemic, major global markets have faced dual impacts. Since store-based retailing is a major distribution channel in the beauty industry, store closures in various regions had a significant effect on the growth of beauty products, including waterless cosmetics.

The demand for eco-friendly skincare products has increased in the aftermath of the pandemic, with stay-at-home orders and safer-at-home advisories issued across the world. Additionally, shortage of workers in the sector, less consumption, high cost of production, and shortage of raw materials among other factors have been hampering the waterless cosmetics market.

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Who is Winning?

Some of the key players present in the waterless cosmetics market are Unilever Plc., The Waterless Beauty Company, L’Oreal SA, Kao Corporation, The Procter & Gamble Company, Loli, Clensta, Ruby’s Organics, Taiki USA, Ktein, Niconi, True Botanicals, Allies Group Pte. Ltd., Lavedo Cosmetics, May Coop, No Cosmetics, Azafran Innovacio006E, and Carter + Jane, among others. Players in the industry have begun to offer discounts on cosmetic brands in order to entice end users to embrace the most up-to-date waterless cosmetics.

Waterless Cosmetics Market by Category

Product Type:

  • Skincare
  • Hair Care
  • Cosmetics
  • Others

Sales Channel:

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Online Retail
  • Other Retail Formats

Price Range:

  • Economy (Below US$30)
  • Mid-Range (US$30 to US$60)
  • Premium (Above US$60)


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Middle East and Africa (MEA)
  • Oceania

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Get Valuable Insights into Waterless Cosmetics Market

Future Market Insights, in its new offering, provides an unbiased analysis of the global waterless cosmetics market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the waterless cosmetics market based on the product type (skin care, hair care, cosmetic & fragrances & deodorants), price range (economy, mid-range, premium), consumer orientation (men, women, unisex), and sales channel (wholesalers/ distributors, hypermarkets/ supermarkets, convenience stores, specialty stores, departmental stores, online retail, and others), across seven major regions.

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About FMI             

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.


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About the Author

Ronak Shah

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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