Micellar water is one of the most commonly used cosmetics and skin care products among both female and male end users. Micellar water is a concoction made up of micelles which are also known as molecules of various cleansing oils – suspended in soft water.
With the application of micellar water on the skin as a cleansing agent, it can remove all the dirt and impurities from the pores, which are usually the side effects of makeup or pollution. Micellar water can also help keep the skin hydrated, and this is among the best properties of this product.
Increasing awareness about the potential benefits of micellar water for makeup removing and cleaning the skin is expected to contribute to the growth of the micellar water market.
However, the use of chemicals in micellar water can harm the skin, and this is triggering innovations in a bit to replace chemicals with natural ingredients.
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Growing Demand across Male Users to Trigger Innovations in the Product Features
The demand for cosmetic products such as micellar water and other types of skin cleansers, is significantly high among female end users. However, the awareness about skin care regimes and the importance of skincare products is growing across the male end users’ segment.
While a variety of skin care and cosmetics products specially made for male end users are being introduced, leading players in the micellar water market are also launching innovative products to suit men’s skin care needs.
A mounting number of men’s skin care products are being launched globally, and this will trigger growth of the micellar water market in this end user section. Leading players are targeting to reach men’s salons and more stakeholders in the men’s grooming segment to boost the sales of micellar water across new end user groups.
Increasing demand for micellar water among men will further trigger research & development activities in the micellar water market, as manufacturers are aiming to introduce highly specific features of their products.
In the coming years, innovation in ingredients, flavours, and cleansing properties of micellar water for men is expected to give rise to new trends in the global market.
Organic Ingredients: A Novel Trigger for Innovation in the Micellar Water Market
Consumers’ inclination towards chemical-free skin and personal care products has triggered a new wave of natural cosmetics in most countries, and the micellar cellar market is no exception.
Leading players are devising their strategies to capture a larger market share with the launch of natural micellar water in the coming years.
With the growing awareness about consumers about the clean label movement, manufacturers are carefully choosing the ingredients before launching their products.
Consumers are also becoming well-versed with the positive and negative impacts of various ingredients on their skin. This will eventually heighten the need for clean and chemical-free ingredients for manufacturing micellar water in the coming years.
Leading players in the micellar water market are increasing their focus on launching new products with organic ingredients to further enhance the advantages of natural ingredients in the offerings.
With the growing investments in research & development, market leaders are being able to come up with innovative organic ingredients in micellar water that can boost skin health for end users.
In the coming years, growing use of innovative ingredients such as organic olive oil and organic sunflower oil, in the production of micellar water will influence the upcoming trends in the micellar water market.
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Micellar Water Market: Region-wise Analysis
Based on the geographical factors, the micellar water market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
The growing demand for various cosmetic products along with the increasing rate of production will continue to create positive growth prospects for the micellar water market in the Asia Pacific region.
The cosmetics and skincare industry is growing rapidly in the developing countries across Asia Pacific. With the growing presence of global brands in the region will further create new growth opportunities for various stakeholders in the Asia Pacific market for micellar water.
In the coming years, a mounting number of leading brands are expected to boost their presence and manufacturing facilities in the region.
Manufacturers in the micellar water market in developed regions such as North America and Europe, are aiming to introduce new product ranges with more and more natural ingredients.
Aiming to replace chemical ingredients with herbal ingredients, leading micellar water manufacturers in the region will bolster their investments in the research & development area of the business.
In the coming years, the demand for natural skin care products in emerging economies such as Thailand, China, India, Indonesia, Brazil, and Mexico is expected to create new opportunities for growth.
Leading players are expected to enter these countries to cater to the increasing local demand for micellar water in the foreseeable future.
Micellar Water Market: Competitive Landscape
Some of the leading stakeholders in the global micellar water market include
- HANAJIRUSHI ZA
- MARIE DALGAR
Leading players are experimenting with the natural ingredients of micellar water to cater to the increasing consumer inclination towards chemical-free cosmetics products.
In July 2020, Drunk Elephant – a leading cosmetics brand and manufacturer of biocompatible skincare products – announced that it has launched its new micellar water product – The E-Rase Milki Micellar Water.
The company declared that the new micellar water product is skin-soothing and nourishing cleansing water that can gently and thoroughly and gently remove dirt and makeup, and reduce the impacts of pollution on skin.
In the same month, another brand called Mustela, which manufactures a variety of natural and safe skin care products that can be highly suitable for the delicate and fragile skins of babies, children and pregnant women, launched a new organic skin care collection with olive oil and aloe.
The company also declared that the collection includes four clean skincare essentials – Organic Micellar Water, Organic Cleansing Gel, Organic Hydrating Cream, and Diaper Cream.
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