Dog Food Toppers Market Overview
A mounting number of pet parents around the world is exhibiting high demand for dog food toppers, which is mainly triggered by their needs for improving the nutritional value of their diets and meals.
Dog food toppers are considered by dog parents as a creative, simpler, and delicious way of turning regular dog food recipes into more nutritious and tastier diets.
The global market for dog food toppers is expected to witness incremental growth with growing trust of dog parents in these products as a medium to facilitate dog health through weight loss and improving their digestive system.
Consequently, market players are introducing innovative options for end users in the form of dry, moist, frozen-dried, and broth formulations of dog food toppers.
Leading stakeholders in the dog food toppers market are also adopting innovative marketing strategies, such as boosting the use of merchandised vehicles.
Along with this, the implementation of business strategies to bolster distributors’ networks around the world to amplify sales will also emerge as a popular growth strategy, after enhancing end users’ awareness about the benefits of dog food toppers.
This is expected to complement the growth prospects of the global market for dog food toppers, creating new growth opportunities for a wide range of stakeholders in the coming future.
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Brand Experimenting with Dog Food Toppers in the Liquid Form along with Customization
As the awareness about the versatility of dog food toppers is growing, leading players in the dog food toppers market are experimenting with the formulation of their products to improve their functionality as well as taste.
According to the recent trends in the global market, the popularity of pour-over dog food toppers is triggering stakeholders to introduce innovative products with broth formulations and gain a competitive edge in the market.
Liquid supplements exhibit near-instant and higher rates of absorption of nutrients if compared to dog food toppers and dog meal supplements that are available in other forms such as solids, pills, and capsules.
In addition, liquid dog food toppers are also witnessing high demand as multi-vitamin supplements that can also boost immune system, digestion, hips and joints health, and the quality of skin and coat.
In the coming years, the demand for dog food toppers in the form of premixed liquids and broths is expected to remain significantly high. Leading market players are expected to adopt strategies to differentiate their product portfolios to meet the changing concerns of pet parents and their inclination towards pet palatability and specialty liquid supplements.
Customized Dog Food Toppers to Gain Maximum Popularity among Pet Parents
The global market for dog food toppers is expected to witness rising popularity of the customization trends, which are mainly triggered by growing health concerns among pet parents. Leading brands are offering customizing the features of their dog food topper products according to the specific health concerns of end users.
Custom functional dog food toppers that address significant health needs such as weight loss, digestion, and joint health are expected to witness high demand. In order to capitalize on these business opportunities, leading market players are focusing on developing customized dog feed toppers.
The rise of this trend is expected to boost the adoption of innovative ingredients that can further enhance the quality of dog food toppers. This can further open new opportunities for dog food toppers produced using vegetarian, natural, and organic ingredients.
Evidently, dog parents’ awareness about clean label movement is also expected to have its impact on growth prospects of the global dog food toppers market in the foreseeable future.
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Dog Food Toppers Market: Region-wise Analysis
Based on the geographical factors, the dog food toppers market is broadly segmented into seven regions – North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa.
Growing concerns about pet health as well as pet palatability in a majority of developed countries are triggering the growth prospects of the dog food toppers market in western regions such as North America and Europe.
Along with the increasing awareness about the nutritional intakes of pets, pet parents are also making a careful purchasing decision based on ingredients and flavours. This is expected to influence the top trends in western markets for dog food toppers.
In the coming years, the North American market is expected to account for a significant share in the global market with the increasing number of dog parents in the region.
Asia Pacific region’s pet food industry is also expected to evolve rapidly in the coming years, with the rising concerts of pet parents about their pets’ health and nutritional needs. Leading players in the region are expected to focus their efforts on improving awareness about their products in order to boost sales in developing countries of the Asia Pacific region.
Dog Food Toppers Market: Competitive Landscape
- Stella & Chewy’s, LLC
- The Honest Kitchen
- Buy Blue Buffalo
Many other major players in the dog food industry include Diamond Naturals, Drools, Eagle Pack, Eukanuba, Orijen, Jerhigh, Holistic Select, Nestlé Purina Petcare, Nutro Max, AvoDerm Natural, and Inukshuk.
In June 2020, PetDine, LLC. – a full-service, private label co-packer for the pet industry and a contract manufacturing partner of quality pet treats – announced that it has introduced a new line of liquid dog food toppers.
The company announced that pour-over products are gaining popularity in the dog food toppers market. The company also stated that the newly launched product range does not only provide high levels of functionality but are extremely tasty as well.
In July 2020, Heirloom Pet Products – a Richmond-based startup company specializing in the manufacturing of hemp-based pet products – announced that it has introduced its first three products – pet food toppers that are manufactured using water soluble organic hemp.
The company also stated that the new pet food toppers are available in three distinct flavors, viz. bacon and cheddar, peanut butter and banana, and chicken and turmeric.
In March 2020, Joy Food Company – a premium subscription dog food brand that builds fresh, human-grade, vet-designed, curated dog foods – announced that it has introduced its two new whole-food meal toppers with turkey and beef formulas.
The company iterated that the new dog food toppers can add a fresh twist to a regular diet for dogs while integrating all the essential nutrients needed throughout the dogs’ lives.
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Global Dog Food Toppers Market: Key Players (this is an indicative list – full list of key players available upon request)
- Stella & Chewy’s
- The Honest Kitchen
- Blue Buffalo Co., Ltd.
- Basics Brands
- Nature’s Variety
- Merrick Pet Care, Inc.
- Castor & Pollux Natural Petworks
- Mars Incorporated
- Only Natural Pet
- Tyson Pet Products, Inc.
- Petco Animal Supplies, Inc. (WholeHearted)
- Applaws Natural Cat and Dog Food
- Tiki Pets
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