Top 10 Brands in IQF Vegetable Market

The growing preference for healthy eating has led to heightened activity in the IQF vegetable market. Although demand is concentrated in urban centers of US, Canada, Europe, Japan, South Korea, the trend is catching on. According to a study by Future Market Insights, the global IQF vegetable market will reach nearly USD 2 billion by 2026.

 Although China and India are also key markets for IQF vegetables, demand is yet to permeate into the mainstream. IQF vegetable brands are on the lookout for gauging the ever-evolving consumer sentiment on IQF vegetables. Some of the leading IQF vegetable brands include,


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Retail and customer service chain, Coles, an Australian supermarket deals with variety of services, one of it being the production of frozen vegetables. Working and delivering sustainable solutions, Coles has a revenue of almost $38.175 billion.

Bird’s eyes

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Bird’s Eye is a proud partner of Environmental Media Association’s “Green My School” program. This brand has partnered with few celebrities who visit schools and help in cultivating garden. This step also instils the importance of plant-based nutrition and agriculture.

The veggies ripen in the field until they are picked, unlike other fresh vegetables which ripen on their way to the grocery store. The veggies contain no artificial colours or flavours. They are simply fresh and flash frozen.  

Birds Eye has invested technology fields that help them communicate with plants. This allow production schedule, so that picking, transportation, washing and freezing is done within few hours. This process conserves water and energy, while locking the important quality and taste.


The introduction of Australia’s largest food retailer brand, is a strategic move away from deepening price wars which inclines towards offering many commercial benefits.

These brands allows attraction of a new shopper who seeks value and is willing to pay extra for a better quality product. Woolworths specialises in groceries, vegetables, fruits etc.

 Woolworths launched the “Fresh Food People” campaign after the implementation of modified company protocols for improving fresh food department.


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ITC Farmland frozen vegetables are selected from the choicest veggies which grows across India. Carefully graded, cleaned and handpicked all of these vegetables are Individually Quick Frozen (IQF) to secure the freshness and nutrition.

These vegetables are processed hygienically at state-of-the-art plants. Farmland ensures ensure that these vegetables are available at any time of the season and are pre-cleaned as ready-to-cook item, making the cooking experience hassle-free. According to the group head S Sivakumar, ITC Agri and IT Business, are now planning to create more export-oriented fruits and vegetables. This category clusters for both fresh and frozen foods and vegetables in the category.

Aldi Market Fare

All the brand products for Aldi, including Market Fare frozen vegetables, are included among those categories where bags of essential snap frozen vegetables are mixed. Bell Farms steam veggie carrot, corns and other mixed vegetable and are sold at Woolworths.

Supermarkets including Woolworths, Aldi and AGA have pulled surplus packets of sweetcorn and frozen vegetable products for production. This award-wining frozen range plays it cool with every vegetable frozen within minutes of harvesting.


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Heinz vegetables are picked at the peak of freshness, snap frozen and then sealed in steamer bags, which in turn helps them retain their flavour. It gives the liberty to enjoy nutritious freshlysteamed vegetables without any hassle followed.

Heinz’s fresh carrot corn and broccoli frozen range gives a quick and addition to the meals.

Green Giant

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Green Giant has been focused into healthy convenience lately. First, they revealed the four types of pre-spiralized vegetables and have now released their version of cauliflower pizza crusts.

Most of our corn which Green Giant manufactures is out of Minnesota, with the twist of being packed out of the Pacific Northwest. This brand has developed their own sweet corn hybrid seed. This seed is unique and believes to grow into the best sweet corn.

Green bean casserole is a classic thanksgiving staple by Green Giant.

This brand appears on several tables for the annual American holiday and decided to take the festivities to the next level by cooking up a 637 lb. dish.


The National Frozen & Refrigerated Foods Association (NFRA) recommended Pictsweet as a quick and easy solutions available to the families brought through farms as a flavourful and wholesome meal. Pre-cut and authentically prepared for roasting, this brands offers ready-to-eat meal within 20 minutes and presents a roasted veggie happy dance.


Nile Agricultural Ind. Co. (AGA) is a market driven organization which incorporates its products to the trend & demands set out by its customer.

AGA produces & distributes different lines of products under the brand name “AGA” and has maintained their position as one of the leaders’ brands in the local market.

It aims to serve as contract manufacture, cold store, imported & distributor for partner client.  AGA products range from almost 70 products classified under juices, frozen vegetables, pickles and jams.

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Logan Farms

New Zealand’s nutrient-rich soils and temperate climate justifies Logan Farms as being the ideal brand growing vegetables and potatoes.

The superior quality of fruits and veggies are produced in the environment which has increasing demand for a range of frozen vegetables and potato products worldwide.

The art of growing and processing systems ensures control over every aspect of planting, freezing, harvesting, processing and then looking into packing, cold storage, and freight. The fully integrated system delivers consistent quality throughout and selects the best attributes of fresh produce delivery from farm to customer.

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